#USA #Irvine #Kia #Super Bowl #Kia Squares

Kia America Launches Exciting Vehicle Giveaway for Football Fans

As more than 100 million viewers prepare for the much-anticipated Big Game, Kia America is excited to announce their innovative vehicle giveaway, known as 'Kia Squares'. This unique promotion offers participants a chance to win one of four new Kia vehicles by engaging in a fun, interactive experience linked to the game itself.

How 'Kia Squares' Works

The giveaway kicks off at 12:00 AM ET on February 4, 2025, and runs until 5:30 PM ET on February 9, 2025. Fans can access the game through Kia America's social media handles on Instagram (@kiausa) and TikTok (@kiausa), which will redirect them to a mobile experience found at www.kiasquares.com. Participants can choose from a grid of squares that correlates with the game's scoring, aligning with the last digit of each team's score at the end of each quarter.

For every quarter, participants who match their selected square with the score will enter a random drawing for a chance to win one of eight exciting Kia vehicles, which include the fully electric EV9 GT-Line, EV6 GT-Line, Sportage X-Pro, Sorento X-Pro, Telluride X-Pro, K4 GT, K5 GT, or the Carnival SX Prestige HEV. The vehicles showcased may vary in color and options, providing a thrilling prize pool for winners.

Engaging Football Fans

Russell Wager, the Vice President of Marketing for Kia America, expressed enthusiasm about this interactive platform, stating, "Kia Squares provides football fans with an engaging way to participate in the game by not just rooting for their favorite team but also having the chance to win one of Kia's award-winning vehicles, including our World Car of the Year, the fully electric EV9."

This promotion aims to elevate the overall viewing experience of the Big Game while creating a space for fans to interact dynamically with their digital platforms. The winners will be announced at different points throughout the game, specifically at the end of each quarter, transforming those moments into exciting opportunities for fans to celebrate and potentially win big.

"Our goal is to foster an environment where fans are not just passive viewers but active participants in the game's excitement, encouraging interaction with our social media channels on platforms like Instagram and TikTok," Wager added.

Marketing and Social Components

The marketing campaign behind 'Kia Squares' encompasses various digital components and social strategies. This includes engaging online video advertisements lasting 15 seconds, six-second banner ads, and customized social media designs aimed at drawing attention and alluding to the big prizes. Kia's presence on popular platforms like TikTok, Meta, and YouTube will significantly enhance their visibility throughout the promotional period.

As the sweepstakes draw near, fans should mark their calendars for this exciting opportunity. The countdown begins for football enthusiasts to make their squares selection and boost their chances to drive home a new Kia vehicle while celebrating one of the most significant events in sports culture.

For additional information on how to participate and stay updated, head to Kia America’s social channels or visit www.kiasquares.com.

Kia America, based in Irvine, California, continues to excel in automotive quality and has been recognized among the most sustainable companies worldwide according to TIME for 2024. With its diverse lineup of gasoline, hybrid, plug-in hybrid, and electric vehicles sold across more than 775 dealerships in the United States, Kia remains a household name and a proud supporter of both the NBA and WNBA.

Excitement is in the air for this year's Big Game, and Kia America's innovative promotion is set to make it an unforgettable experience for football fans across the nation.

Note: Participation is open to residents of the 50 United States and D.C. aged 18 and above. No purchase is necessary to enter.