Freeway Insurance Becomes Fourth Premier Partner of NASCAR Cup Series

Freeway Insurance Partners with NASCAR

HUNTINGTON BEACH, Calif. — On October 31, 2025, Freeway Insurance, recognized as the largest independent personal lines agency in the United States, declared its entry as the fourth Premier Partner of the NASCAR Cup Series. This new collaboration is a significant development in Freeway’s relationship with the exhilarating world of NASCAR and its dedicated fan base throughout the country.

This multi-year agreement positions Freeway Insurance alongside prominent brands like Coca-Cola, Busch Light, and Xfinity, cementing its status as the Official Insurance Partner of NASCAR. In addition to its partnership, Freeway Insurance will be the entitlement sponsor for the upcoming 2026 NASCAR Cup Series Freeway Insurance 500 race at the prestigious Phoenix Raceway. The partnership will officially begin in 2026, marking a new era for both the brand and the motorsport.

Cesar Soriano, the CEO of Freeway Insurance and a proud U.S. Army veteran, expressed the excitement surrounding this partnership, stating, "At Freeway Insurance, we're proud to partner with NASCAR—a sport that embodies the same energy, trust, and drive that define our brand. As someone who has served our country, I take immense pride in leading a brand that supports hardworking Americans every day. Trust is the foundation of what we do—whether helping families protect what matters most or standing alongside a sport that fans trust and love. The Freeway Insurance 500 will celebrate everything that makes this country great."

Freeway Insurance has built a reputation for offering affordable, reliable coverage to drivers across all 50 states. Through its extensive retail network, accessible phone services, and online platforms, the company assists customers in finding suitable coverage—ranging from auto, home, motorcycle, RV, and boat insurance. The company's firm commitment to providing service and protection aligns seamlessly with NASCAR's core values of accessibility, innovation, and community.

Adding further value to this impressive announcement, NASCAR President Steve O'Donnell highlighted the mutual dedication of both Freeway Insurance and NASCAR to serve millions of Americans. He stated, "This partnership highlights that alignment. Freeway's growth and investment reinforce the continued strength of NASCAR's commercial ecosystem as we attract top-tier partners who see the value and excitement of this sport."

As part of their collaboration, Freeway Insurance will be the exclusive insurance provider for NASCAR, covering its social media platforms and all tracks hosting national series races. Together, they will strive to connect with fans and customers nationwide, promoting a shared mission centered on authenticity, innovation, and trust.

Freeway Insurance's commitment to NASCAR is not entirely new; they have previously partnered with NASCAR Cup Series driver Daniel Suárez for five successful seasons. With Suárez now transitioning to Spire Motorsports to drive the No. 7 Chevrolet starting in 2026, Freeway Insurance is excited to continue their partnership alongside him as part of NASCAR's premier partner family.

About Freeway Insurance

Founded in 1987, Freeway Insurance stands as one of the largest and fastest-growing personal lines insurance brokers in the United States. It operates a unique "click, call, or come in" approach to connect with customers across the nation. The company continuously explores, expands, and diversifies its product offerings to remain responsive to the ever-evolving insurance market. Freeway provides various options, including basic and premium coverage for auto, truck, commercial vehicle, homeowners, renters, small business, motorcycle, RV, fire, and flood insurance. In 2008, Freeway Insurance became part of Confie, the leading personal lines insurance distribution company in the nation. Customers can access Freeway Insurance via local offices, online at www.freeway.com, or by calling (800) 300-0227.

For more inquiries, contact:

Rose Carter
SVP, Marketing and Communications
Freeway Insurance
1-877-822-3024
[email protected]