#Japan #Tokyo #Sonic the Hedgehog #Digital Stamp Rally #Ultra Store

Dive into the ULTRA STORE Experience in Odaiba

A unique shopping experience awaits fans of popular games and anime at the newly launched ULTRA STORE in Odaiba, which will open its doors from September 4 to September 23. This exciting pop-up store showcases more than 500 products from beloved franchises including Sonic the Hedgehog (35th anniversary), Puyo Puyo (35th anniversary), Persona series (30th anniversary), the anime Tokyo Revengers, and Hypnosis Mic -Division Rap Battle-. Not only will you find limited-edition memorabilia, but you'll also be immersed in a spectacular visual experience.

Immersive Experiences with High-Tech Projections

The store features large LED screens that showcase captivating visuals tied to each of the franchises. These stunning displays include original audiovisual content themed around THE MOON, crafted by the renowned creator Shuhei Matsuyama of enigma fame. This fusion of merchandise with high-tech projections creates what they call a Location-Based Entertainment (LBE) experience, moving beyond traditional retail into a realm where fans can physically engage with the world of their favorite characters.

Participate in the Odaiba Digital Stamp Rally

Adding to the excitement, the Odaiba Digital Stamp Rally takes place concurrently with the store's opening. Participants can scan QR codes at designated spots throughout Odaiba, collecting stamps that lead them to prizes like tickets to Tokyo Joypolis, celebrating its 30th anniversary this year. This interactive component allows fans to engage with the area while exploring all that the ULTRA STORE has to offer.

Details of the ULTRA STORE

The ULTRA STORE is orchestrated by ULTRA PLANET, in collaboration with CA Sega Joypolis and LED TOKYO, and features cooperation from prominent game and media companies including Sega, Atlus, King Records, and Pony Canyon. The pop-up shop aims to blend the sale of IP goods with immersive entertainment experiences in a novel way. Here’s what to know:

• - Location: Third floor of Decks Tokyo Beach, at LED DAIBA STUDIO.
• - Opening Hours: 11:00 AM - 8:00 PM on weekdays, and 11:00 AM - 9:00 PM on weekends and holidays. The store will remain open until 10:00 PM on days featuring special drone shows.
• - Free Admission: Entry is free, while merchandise sales are charged. Participation in the digital stamp rally is also free.

Celebrate Tokyo Joypolis 🎉

Tokyo Joypolis, one of Japan's largest indoor theme parks, is complementing the celebration by offering various attractions that blend digital and real-world experiences. Starting on July 12, 2026, the park will officially mark its 30th anniversary and will be introducing new attractions and memorable projects throughout this celebratory year. As an additional highlight, the JOYPOLIS SPORTS X park will open on July 10, 2026, amplifying the entertainment available to visitors.

How to Participate in the Digital Stamp Rally

To partake in the Odaiba Digital Stamp Rally, simply follow these steps:
1. Scan QR codes located at three popular spots throughout Odaiba.
2. Collect all three digital stamps.
3. Present the completed stamps at the ULTRA STORE to redeem exciting prizes such as entry tickets to Tokyo Joypolis!

This remarkable collaboration exemplifies how companies can innovate interactions with fans and create immersive experiences that go beyond just shopping. Don't miss this chance to step into a world combining your favorite characters with immersive art and technology, as the ULTRA STORE transforms your visit to Odaiba into an unforgettable adventure!