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NTT Docomo Ventures Invests in Paradigm AI's 2.9D Idol Agency PLAYTUNE

In a groundbreaking move within the entertainment industry, NTT Docomo Ventures, based in Tokyo, has decided to invest in Paradigm AI, the company at the helm of the innovative 2.9D idol agency PLAYTUNE. This investment takes place through the fund managed by NTT Docomo Ventures, which highlights their commitment to new entertainment forms and technological advancements in the idol culture.

Understanding the 2.9D Idol Concept

The term '2.9D idol' is the brainchild of Paradigm AI and stands as a unique blend of traditional idol activities and advanced AI technologies. It allows performers to enhance their idealized versions through customization, showcasing not just the persona of an idol but also their individuality. This duality offers fans a fresh experience, bridging the gap between anime-like characters and relatable idols.

At the center of PLAYTUNE's offerings is the trio unit known as PRYME. Since its debut, PRYME has captured audiences through various music releases, swiftly growing its social media following to over 130,000 as of March 2026. The group is set to release a new music video for their song „Moon Disco“ on March 27, 2026, which embodies the theme of enjoying the present while remaining true to themselves in their idol activities.

The Future of PLAYTUNE

The agency plans to continue discovering new talents through auditions and other avenues to cultivate more 2.9D idol groups. This continuous search for fresh faces suggests a future rich in diverse idols catering to the evolving tastes of fans.

Navigating the Social Media Era

As social media platforms grow more influential, they serve as a double-edged sword for emerging talents. On one hand, these platforms provide a stage for showcasing unique skills; on the other, they expose individuals to harsh scrutiny, leading to a prioritization of anonymity in the entertainment sector. This shift has cultivated a rise in expressions from artists and VTubers, who often choose to remain faceless to safeguard their privacy.

Paradigm AI steps in to support these talents, leveraging technology to remove barriers that have traditionally hindered budding artists from making their debut.

NTT Docomo’s Commitment to Entertainment

Since its establishment in January 2026, the "Docomo Innovation Fund No. 4" has identified 'Entertainment' as one of its key investment fields. NTT Docomo believes that Paradigm AI's endeavor aligns with changing lifestyles and values, showcasing a novel form of intellectual property in the burgeoning 2.9D idol sector. This investment decision reflects confidence in Paradigm AI's potential to generate new customer experiences and entertainment content.

Beyond mere investment, NTT Docomo Group aims to transcend telecommunications by enhancing customer experiences through entertainment ventures. By strengthening its partnership with Paradigm AI, the group envisions collaborative endeavors in arena business, content development, distribution, and joint IP creation.

About Paradigm AI

Paradigm AI is located at Takadanobaba 3-1-5-309, Shinjuku, Tokyo, under the leadership of CEO Taiyo Yoshida. The core business involves running the 2.9D idol agency PLAYTUNE, with ongoing efforts to redefine entertainment in the digital age. More information can be found on their official website here.

With NTT Docomo Ventures' investment, Paradigm AI is poised to evolve the idol landscape, providing a fresh perspective on entertainment where technology and creativity intertwine.