#COUNTERWORKS #Shop Counter #Leasing DX

A Significant Milestone for Shop Counter Enterprise

COUNTERWORKS, a Tokyo-based company led by CEO Naoki Sanpei, has achieved a remarkable milestone with its cloud-based leasing DX system, Shop Counter Enterprise—a tool designed specifically for commercial facilities. The number of facilities utilizing this innovative system has surpassed 1000, marking a significant progression in the realm of digital transformation in leasing operations. This represents a doubling from 500 facilities within just a year, indicating an accelerated shift in the industry toward modern leasing practices.

Launched in January 2022, Shop Counter Enterprise seamlessly creates new connections between commercial facilities and tenants while streamlining the leasing process. The system offers a comprehensive suite of functionalities that cover everything from tenant recruitment to contract management and billing, making it a one-stop solution for all leasing-related tasks. By harnessing digital technologies, the system not only enhances operational efficiency but also boosts the profitability of facilities.

Since its initial launch, COUNTERWORKS has continuously adapted to on-ground demands by rolling out functions targeted to meet the needs of leasing operations. Coupled with the expertise of a specialized consulting team that offers unique marketing insights into leasing dynamics, the service reached a significant milestone of 500 facility establishments by July 2024.

The recent surge to 1000 facilities can be attributed to its adoption beyond traditional shopping centers and station buildings. For instance, expansion into large general merchandise stores (GMS) like Seiyu has played a crucial role in this growth. Furthermore, successful implementations within well-known client companies have enhanced the credibility of the service, thereby encouraging other companies to adopt the system.

The industry is increasingly leaning toward a pull-based