Genuine Article Acclaimed as PR Agency of the Year at Ad Age Awards

Genuine Article Secures National Recognition

On July 24, 2025, the esteemed Ad Age Small Agency Awards ceremony held in Toronto brought exciting news for the independent communications agency, Genuine Article. The Texas-based firm proudly took home the prestigious Silver award as the 'PR Agency of the Year,' highlighting its remarkable contributions to the field of public relations. This recognition is particularly noteworthy as it places Genuine Article among only two PR firms celebrated at this impressive event.

Founded just four years prior, Genuine Article has quickly established itself in the communications landscape. With offices situated in Dallas-Fort Worth and Austin, the agency boasts a talented team of over 20 communications professionals, each bringing their unique skills and expertise to the table. The awards offered by Ad Age are designed to honor independent agencies with fewer than 150 employees, focusing on their ability to create meaningful dialogues that resonate with audiences.

Stacie Barnett, founder and principal at Genuine Article, expressed her pride in the achievement: "Genuine Article is honored to be named PR Agency of the Year. Since our founding, we've doubled in size to a team of more than 20 communicators committed to sparking meaningful conversations. This recognition serves as a testament to our team's dedication and our clients' trust in us to amplify their messages."

The company was established to construct authentic messages and communication platforms that highlight important topics and drive engagement. The growth rate of Genuine Article reflects not only its ability to establish a solid footing in the communications realm but also its commitment to cultivating a workplace that supports its employees and fosters creativity.

The journey of the agency began with Barnett and her fellow founders, Elizabeth Clayton and Greg Miller. Having collaborated for over a decade at a large independent advertising agency, they recognized the need for a focus on intentional growth and inclusivity in their new venture. Together, they envisioned a firm that not only aimed for success but also sought to make a positive impact on the industries it serves.

Genuine Article represents a diverse array of clients across various sectors, providing services in brand strategy, media relations, cause branding, and issues management. Their impressive client roster includes notable names like The Salvation Army, Chi Omega, Discount Tire, and JLL, as well as innovative companies such as Mark Cuban AI Bootcamps, Come Near, and Forest Forward.

The agency's work has been recognized by multiple organizations, earning accolades such as the PRSA Bronze Anvil and Engage for Good's Gold Halo Award, among others. Their approach is not only rooted in effective communication but also emphasizes sustainability and a thriving workplace culture.

With a forward-looking perspective, Genuine Article aims to continue expanding its influence and capabilities in the industry. As they stand at the intersection of innovative communication strategies and long-lasting client relationships, the agency is well-poised for future success.

As Genuine Article celebrates this landmark achievement, it sets a benchmark for other communications firms aiming for excellence in both practice and impact.

For more information about Genuine Article and their services, you can visit genuinearticlecomms.com.