Celebrating Christian Pulisic: Hershey's Sweet Tribute to Its Soccer Star

Hershey's Sweet Tribute to Christian Pulisic

This summer marks a significant celebration as Hershey's bridges the local roots of global soccer star Christian Pulisic with fans all over the country. Pulisic, who has risen to fame on the soccer pitch, first kicked a ball in his hometown of Hershey, Pennsylvania, where the rich chocolatier legacy began, making this tribute all the more special.

In an initiative that underscores the connection between the beloved company and its former resident, Hershey's has launched the limited-edition PULISIC'S Milk Chocolate Bars. Each bar features customized packaging sporting Pulisic's signature, and will be available to fans at pop-up events and giveaways. This heartfelt endeavor by Hershey’s aims not only to commemorate Pulisic's accomplishments but also to reinforce the idea that home is where the heart—and in this case, the chocolate—is.

On June 6, fans eager to experience this unique tribute can get their hands on a PULISIC'S Bar. The first 5,000 visitors to Hershey’s Chocolate World in Hershey, Pa., will be gifted a free bar starting at 9 a.m. Meanwhile, those in the bustling streets of Times Square, New York City, can also join in the excitement at 10 a.m. where the first 3,000 guests will receive a bar as well.

As Katrina Vatter, Hershey's Senior Brand Manager, poignantly stated, “At Hershey's, we recognize that your 'happy place' is about the memorable people and places in your life.” Pulisic's childhood in Hershey is a testament to this notion—his roots and the unwavering support from his hometown have played crucial roles in shaping him into the player he is today. To Pulisic, this recognition from Hershey’s is deeply meaningful, serving as a reminder of where he started and the people who have cheered him on throughout his journey.

In addition to chocolate bars, Hershey's has crafted a short film titled 'Listen to the Chocolatier,' which artistically narrates Pulisic's journey. The film captures precious memories from his childhood playing soccer in Pennsylvania to his significant achievements on the world stage, all intertwined with the artistry of a Hershey chocolatier. This unique narrative reflects the pride held by Hershey residents and highlights the sweetness of community support.

To expand the experience, Hershey's will host a three-day pop-up activation in Philadelphia from June 25-27, 2026. This vibrant event will immerse fans in the enchanting sights, sounds, and tastes of Hershey. Attendees can engage in various family-friendly activities and interactive gameplay, deepening their connection to Pulisic's inspiring story. Additional giveaways, including the exclusive PULISIC'S Bars, are set to make this event even more exciting.

Fans are invited to follow Hershey's on Instagram and TikTok for more updates and behind-the-scenes content as the summer unfolds. Hershey's latest campaign, which embraces the tagline **