Scotts Partners with Tyler Adams to Promote Youth Sports and Natural Turf Fields

Scotts Joins Forces with Tyler Adams

Scotts, the esteemed lawn care brand in North America, has officially collaborated with Tyler Adams, the captain of the U.S. Men's National Soccer Team. This partnership highlights both entities' commitment to promoting healthy, accessible environments for youth athletes, especially concerning sports played on natural turf. In an age where athletic opportunities are crucial for youth development, such initiatives are timely and vital.

The collaboration aligns perfectly with Adams’ personal journey and professional values. As he traces his success back to his early experiences as a youth athlete in Upstate New York, Adams is eager to return the favor to those communities that nurtured him. Recently, he announced a national sweepstakes titled the "Keep It Real" initiative, aimed at refurbishing natural-turf fields for youth sports nonprofit organizations across the nation. Five deserving organizations will have the chance to enhance their facilities, receiving soccer balls signed by Adams as a bonus.

John Sass, Scotts' Senior Vice President of the lawns business unit, expressed the company's perspective: "Natural green spaces are vital for the development of young athletes and the overall well-being of our communities." According to Sass, lush green grass symbolizes a vital aspect of American culture, serving both as a beautiful landscape and a safe venue for sports and gatherings. The partnership with Adams signifies a shared belief in the mental and physical benefits associated with green spaces, whether it be for backyard play or competitive sports on a grander stage.

As a new father, Adams understands the importance of outdoor activities. He stated, "Being outside in the yard with my son brings back such vivid memories of my own childhood and where my love of soccer first took root." His enthusiasm to give back resonates not only with his personal history but also with the broader mission of Scotts, which has been dedicated to improving community access to natural green spaces. Last year, Scotts contributed over $200,000 to Every Kid Sports, helping approximately 1,300 children from income-restricted families participate in organized sports. This commitment to equity in youth sports fosters healthier lifestyles and promotes lasting happiness for kids.

Every Kid Sports Executive Director Eleana Fanaika emphasized their mission to eliminate barriers to sports participation, stating, "Thanks to partners like Scotts, we can provide more income-restricted youth with opportunities to thrive on and off the field." By joining hands with Adams, they aim to expand their reach and impact, ultimately enhancing the lives of children everywhere.

The exciting kickoff for this partnership took place at Adams' childhood field in Wappingers Falls, New York, where he taught local youth soccer skills, further instilling the values of community and athletics. In recognition of his contributions, the local multipurpose field has been renamed the Tyler Adams Soccer Pitch.

From July 10 to 24, U.S.-based youth sports nonprofits are invited to enter for a chance to win support from Scotts, including field makeovers that promote natural turf usage. More information about this initiative can be found at Scotts' website, where they will also be releasing Refurb Kits designed for natural turf fields available for consumer purchase.

Adams and Scotts are also working on a social content series that chronicles Adams’ journey through soccer—sharing his experiences, challenges, and triumphs with young athletes everywhere. The collaboration reflects not just a commitment to sports but also to instilling values of mentorship, community, and the beauty of outdoor play.

In summary, this partnership between Scotts and Tyler Adams represents a strategic and heartfelt commitment to enhancing natural sports environments for young athletes across the nation. Their initiatives promise to change the landscape of youth sports, making it more accessible and enjoyable for all.