#United States #New York #sales growth #Sotheby's #Luxury Real Estate

Sotheby's International Realty Achieves Remarkable Sales Growth in 2025

Sotheby’s International Realty has announced impressive sales figures for the year 2025, highlighting its continued dominance in the luxury real estate market. The brand reported a year-on-year increase of 9.3% in U.S. sales volume, significantly outstripping the National Association of REALTORS® (NAR)'s overall market growth of just 2.6%. Furthermore, the brand achieved a global sales volume of $182.4 billion, an increase of nearly 16% from the previous year. This remarkable growth marks Sotheby’s second-best year on record and the highest sales volume since the surge during the pandemic.

Celebrating its 50th anniversary, Sotheby’s International Realty has solidified its reputation as a leading luxury real estate network, boasting over 1,100 offices across 86 countries. This achievement reflects not only the strength of its global presence but also the caliber and expertise of its agents who cater to affluent clients worldwide.

Philip White, the President and CEO of Sotheby's International Realty, remarked, "For five decades, our affiliated agents have been the trusted advisors navigating the luxury real estate market. Our sustained growth stems from a deliberate strategy that includes expanding into emerging markets and enhancing connectivity within our network."

Global Expansion and Networking

In striving to become the go-to resource for luxury real estate, Sotheby’s has bolstered its network, generating an astonishing $7 billion in global referrals in 2025. These leads are relationship-driven, safe, and lead to significant revenue opportunities for agents affiliated with the network. Notably, Sotheby’s made new strides by adding affiliates in Hungary and the Philippines, enabling broader access to luxury real estate circles worldwide.

Tammy Fahmi, Senior Vice President of Global Servicing and Strategy, emphasized how the global network facilitates seamless service for clients. "By enabling high-quality referrals, we are not just increasing opportunities within our network but are also enhancing outcomes for clients looking to buy and sell properties across borders, translating connections into tangible growth."

With approximately 26,000 sales associates, Sotheby’s International Realty provides exceptional collaboration and access to a vast range of clients, thus enabling its agents to deliver superior service paired with local insight.

Digital Growth and Media Engagement

The brand has also made substantial advancements in its digital presence, culminating in a record 1.38 million followers on social media, making it the most-followed luxury real estate brand globally. This digital footprint illustrates Sotheby’s ability to captivate its targeted audience with engaging, visually rich content that resonates well within luxury markets.

In 2025, Sotheby’s website attracted around 42 million visitors, functioning as a global platform showcasing extraordinary properties and connecting clients with top-tier real estate professionals. Additionally, Sotheby’s International Realty has maintained its position as the most-profiled luxury real estate brand in the media, partnering with notable publications like The Wall Street Journal and Architectural Digest to enhance its visibility.

Bradley Nelson, Chief Marketing Officer, stated, "Our ongoing engagement with a global audience stems from our powerful marketing and storytelling abilities that elevate our agents and properties."

Future Outlook

Looking ahead to 2026, Sotheby's International Realty is poised for continued growth, focusing on its comprehensive services for both luxury homebuyers and sellers. As the luxury real estate landscape evolves, the brand remains committed to providing deep local insights fused with international expertise. With a range of strategic plans—including their renowned Luxury Outlook® Report—the brand consistently positions itself as a trusted adviser in the luxury market.

Founded in 1976, Sotheby’s International Realty has built a profound legacy, operating under a strategic alliance with Sotheby's, a renowned luxury destination. With a commitment to innovation and excellence, the brand is poised to lead the global luxury real estate market for many more years to come.