#United States #New York #Vita Liberata #tanning #Alyson Hogg

Revitalizing a Brand for a New Era

Vita Liberata, the premium tanning brand renowned for its dedication to healthier tanning practices, has officially made a stunning comeback under the vision of its founder, Alyson Hogg. After successfully reacquiring the brand in 2024, Hogg is infusing fresh life into the company by introducing innovative products aimed not only at enhancing beauty but also at safeguarding skin health.

In an industry where direct exposure to UV rays is often glamorized, Hogg’s return signifies a pivotal shift. "I returned to Vita Liberata because now more than ever, we must offer viable, healthy and beautiful alternatives to harmful sun exposure and dangerous tanning methods," Hogg stated. The urgency of this mission is underscored by the alarming rise in melanoma diagnoses worldwide, prompting a call to action for safer tanning solutions.

Introducing Enhanced Products

The relaunch features a host of enhanced products featuring luxurious packaging and advanced organic formulas that nourish the skin. Among the standout offerings in the new product lineup are:

• - The Lotion Tinted Lasting Tan: A luxurious tinted lotion infused with nourishing ingredients like Hyaluronic Acid and Aloe, offering an odorless formula that lasts between 4 to 7 days.
• - Original Beauty Blur Luminous BB/CC Cream: This award-winning cream is designed to blur imperfections and add subtle glamour to the complexion.
• - Original Body Blur Illuminating Body Makeup: A multi-award winning product that ensures flawless, red carpet-ready skin.
• - Everyday Blur Drops Body Makeup: A no-commitment bronzer with a matte satin finish that is transfer and water-resistant.
• - Gradual Lotion: A buildable tan lotion that incorporates stunning extracts for a customizable golden glow.
• - Ha+ Deep Moisturiser Face Tan: An ultra-hydrating moisturizer that ensures a sun-kissed complexion.
• - Mousse Tinted Lasting Tan: This lightweight mousse maintains skin hydration for up to 72 hours.
• - One Day Wash-Off Bronzing Mousse: Offers an instant tan that washes off easily without commitment.
• - Trystal: Flawless bronzing minerals perfect for contouring and achieving natural coverage.

Commitments to Skin Health

Hogg’s commitment extends beyond product development to advocate a stronger focus on skin safety. Her mission includes pushing for stricter regulations on tanning beds across the UK and entering the U.S. market with the same objective. Recognizing the need for heightened awareness and proactive measures, Vita Liberata aims to lead the charge in educating consumers about skin cancer prevention connected with tanning activities.

With the integration of these innovative formulas and a mission-driven approach, Vita Liberata is reshaping perceptions of tanning. The brand is focused on providing safe, accessible products that foster self-confidence and support healthy skincare routines. Hogg emphasizes, "Vita Liberata's purpose extends far beyond beauty—it's about providing tanning options that focus on skin health."

A Seamless Experience for Users

The relaunch also prioritizes the consumer's application experience. New, purposefully designed tanning tools such as back applicators, body brushes, and specialized face brushes are introduced, ensuring a hassle-free process for achieving a flawless salon-quality tan at home.

As the newly branded products roll out, they will be available through Vita Liberata's website as well as on major retail platforms like Amazon. With its mission to revolutionize the tanning industry and safeguard skin health, Vita Liberata stands poised to be a leader in offering luxurious and safe self-tanning solutions. Those seeking a sun-kissed glow without sacrificing skin health can look forward to the refined options now available online.

For more updates and insights into the product range, interested consumers can visit vitaliberata.com.