Enhancing Vocational Awareness: DOMINISTA CHALLENGE Experience at Dormy Inn Kawasaki

In a bid to cultivate a sense of vocational awareness among middle school students, Kyoritsu Maintenance Co., which operates the Dormy Inn chain, has announced the launch of a unique vocational experience program named the DOMINISTA CHALLENGE. Scheduled for November 12-13, 2025, this program will take place at the Dormy Inn Kawasaki, targeting students from Inuzukaga Middle School in Kawasaki.

Launched in 2019, the DOMINISTA CHALLENGE is designed to provide secondary school students with insights into the hospitality industry through hands-on experiences across various job roles within the hotel. The program includes tasks such as front desk customer service, housekeeping, and bed-making, allowing participants to engage with the essence of working in hospitality. Furthermore, it emphasizes the importance of serving guests and cooperating with each other, fostering both a sense of community contribution and an appreciation for their homeland.

Objectives of the DOMINISTA CHALLENGE

The primary objective of this initiative is to equip students with the necessary skills and insights required in the workforce while encouraging them to reflect on their career choices. Throughout the program, students will engage in:

- A comprehensive overview of the hospitality industry, including the joys and attractions of working in a hotel, and the specific roles of different departments.
- Practical experiences in front desk operations and customer service etiquette.
- Facility management techniques, checking rooms, and preparing the communal bath for opening.
- Tasting experiences in the hotel’s restaurant, specifically a breakfast sampling activity.

According to a representative from Inuzuka Middle School, there are currently around 19,000 different types of professions available. They believe it is crucial for each student to contemplate the meaning of work. The DOMINISTA CHALLENGE promises to be an invaluable opportunity for students to learn about and reflect on what it means to work.

A Commitment to Education

Kohtaro Tada, the General Manager of Dormy Inn Kawasaki, expressed enthusiasm about the program, stating that students will experience a range of hotel operations beyond just check-in tasks. He noted that the program aims to serve as a transformative experience, fostering awareness and thought around the essence of work. Tada also mentioned that he hopes this experience will inspire students to consider pursuing careers in the hospitality sector in the future.

Broader Context and Future Goals

In an era marked by soaring economic uncertainties, it's imperative that students comprehend the significance and fulfillment derived from various professions. Career education that provides meaningful experiences about working life is becoming increasingly critical. Moreover, with a decline in population, nurturing a sense of attachment to their home regions and actively addressing local challenges has never been more important. Kyoritsu Maintenance aims to provide opportunities for children to develop compassion for others and an appreciation for the joy of work through initiatives like the DOMINISTA CHALLENGE.

As part of its ongoing commitment, Kyoritsu Maintenance will focus on helping young participants grow their ties to their communities and inspire them to consider the future of their neighborhoods.

About Dormy Inn

Dormy Inn emphasizes comfort and simplicity as the ultimate business hotel experience, branded as “a hotel you can live in.” With a presence of 98 hotels across Japan and 2 overseas, they offer both standard business accommodations and the premium traditional brand “Onyado Nono.” More details can be found on their website.

About Kyoritsu Maintenance

Founded in 1979, Kyoritsu Maintenance began as a company providing meal services. Today, it operates Dormy accommodations and hotels including Dormy Inn and Kyoritsu Resort, along with senior housing. Through its services related to food, housing, and wellness, Kyoritsu aims to contribute to societal development. For more information, visit their website.

Schools interested in such vocational experiences can contact Kyoritsu Maintenance’s Hotel Human Resources Development Department for more details about the DOMINISTA CHALLENGE program.