Introducing TAKIBI BASE: A Unique Recruitment Branding Initiative for Small Businesses

TAKIBI BASE: A New Approach in Recruitment Branding

In an era where small businesses face increasing challenges in attracting and retaining talent, TAKIBI BASE emerges as a revolutionary solution. Created by Shin Watanabe, a television director with over three decades of experience, this unique recruitment branding service tailors itself specifically for small to medium-sized enterprises (SMEs). With its initial pilot program, TAKIBI BASE aims to enlist a limited number of early-stage partner companies in the Kanto region.

Why This Initiative?

The demand for talent has never been higher, yet many SMEs struggle to connect effectively with potential job candidates. Traditional recruitment ads often fail to engage seekers, leading to disinterest and high turnover rates. Candidates typically research a company’s image online before applying, and if they find generic information lacking relatable insight into the work environment, they may choose not to apply.

TAKIBI BASE addresses these issues by transforming recruitment pages into compelling narratives that effectively showcase the company's culture and values. The service emphasizes crafting engaging videos that highlight the personalities of the CEO and employees, thus ensuring that potential applicants feel motivated to apply.

Call for Pilot Companies

Shin Watanabe invites businesses particularly from sectors facing labor shortages, including construction, manufacturing, logistics, and food service, to become part of the TAKIBI BASE pilot program. This initiative not only allows participants to develop a strong recruitment branding strategy at a lower cost, but it also engages them in a partnership for data analysis and shared insights.

Details of Participation:

- Region: Kanto (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma)
- Target: Small and medium-sized enterprises struggling with recruitment challenges
- Conditions: Participants must agree to make their recruitment pages and videos publicly accessible and share the outcomes regarding application numbers and turnover rates post-launch.
- Costs: Only actual expenses incurred during production will be covered by the partner companies.

Benefits for Participants:

- Cost-effective development of recruitment branding
- Co-analysis of outcomes and shared industry knowledge
- Promotional impact through successful project examples

How TAKIBI BASE Works

Instead of a one-off recruitment video, TAKIBI BASE is built around the idea of comprehensive branding. It utilizes television production techniques to arrange content in a way that naturally conveys the authentic voices of employees and executives. By using techniques akin to storytelling, the initiative aims to make each company’s recruitment content feel like a “company show” that resonates with potential candidates.

Core components of the service include:

- Structuring the homepage for optimal engagement
- Production of interview videos with leaders and employees
- Casual “talk by the campfire” style discussions that unveil heartfelt sentiments and workplace realities
- Implementation helps companies align with their existing web partners and adds dynamic visuals to their storytelling.

The Campfire Discussions – The Heart of the Initiative

A hallmark of TAKIBI BASE is the Campfire Discussion. This intimate, documentary-style video features CEOs and employees discussing their experiences and values in an off-the-cuff manner around an actual campfire. This unfiltered approach enriches their narrative and represents their true work culture, creating a more authentic appeal to prospective hires.

Previous Success Stories

TAKIBI BASE already holds remarkable successes, having collaborated with notable companies like Workman and the rotating sushi chain “Neo-Emotion” to pilot the campfire discussion video format for recruitment branding. Sample content is available for viewing to showcase the impact this innovative approach can yield.

About Shin Watanabe

Shin Watanabe, the visionary leading TAKIBI BASE, has spent 30 years in the television industry directing major shows like “Cambrian Palace” and “Gaia’s Dawn” for top networks like TV Tokyo, TV Asahi, and Nippon Television. By leveraging his substantial experience in storytelling, he aimed to adapt TV production techniques to aid small businesses in their recruitment efforts.