ListEngage's Acquisition by TCS Enhances Salesforce Solutions and AI Capabilities

ListEngage Joins Tata Consultancy Services: A New Era for Salesforce Customers

In a significant move set to reshape the Salesforce landscape, ListEngage has officially joined Tata Consultancy Services (TCS). This acquisition, announced on October 9, 2025, involves a 100% stake in ListEngage, valued at $72.8 million. As a Salesforce consultancy with a focus on digital transformation and emerging technologies, ListEngage aims to enhance customer experiences with its expertise across Marketing Cloud, Data Cloud, and Agentforce.

The remote-based Summit Salesforce partner sees this transaction as an affirmation of its enduring commitment to prioritizing expertise, growth, and culture. Altaf Shaikh, the Founder and CEO of ListEngage, highlighted the company's core philosophy: "I've always said, talent over location, and culture over talent." This perspective encapsulates ListEngage's approach to nurturing talent while innovating within the Salesforce ecosystem.

Vikram Karakoti, the Global Head of Enterprise Solutions at TCS, expressed that the acquisition will significantly augment TCS's customer experience capabilities. Combining TCS's extensive resources with ListEngage's specialized skills promises enhanced project support and the introduction of innovative solutions that leverage both companies' strengths. "ListEngage complements TCS's existing capabilities in customer experience and digital transformation. With this new team, we expect to scale delivery and unlock efficiencies through our global model," said Karakoti.

One of the standout features of ListEngage is its robust team that boasts over 400 Salesforce certifications among more than 100 employees. This expertise in AI-driven marketing automation and cross-cloud integration allows for tailored marketing solutions, positioning ListEngage as a pivotal ally for businesses looking to harness Salesforce technologies effectively. Bryan da Frota, COO at ListEngage, emphasized that joining TCS will significantly elevate their capacity to support customers: "This acquisition opens a world of opportunity to scale and innovate even more with AI."

This acquisition also fortifies TCS’s focus on AI and intelligent automation, further embedding ListEngage within this strategic direction. Pratik Desai, ListEngage’s Head of Applied AI, reinforced this ambition, stating, "By bringing together TCS's global scale with ListEngage's Salesforce and AI expertise, we're creating a powerhouse that will redefine how enterprises drive meaningful outcomes."

As ListEngage becomes part of TCS's global workforce of over 600,000 employees, the cultural synergy between the two organizations is a promising frontier. Bryan da Frota reflected on the cultural alignment, noting that TCS not only possesses outstanding capabilities but also shares a commitment to fostering a supportive work environment.

ListEngage's trajectory has been impressive since its inception in 2003, evolving from a small team to a key player within the Salesforce ecosystem, focusing on Marketing Cloud, Data Cloud, and CRM solutions. Shaikh took pride in his team’s journey, stating, "Our people are what make our company great. This is going to be our best chapter yet."

ListEngage has delivered over 5,000 successful projects and boasts a customer base of more than 3,000 satisfied clients, a testament to its deep commitment to customer success. With a strong backing from Salesforce Ventures and a Summit status partnership, the company continues to guide organizations through their Salesforce journey, enhancing their capabilities in AI-led marketing, data integration, and personalized solutions.

Founded in 1968, Tata Consultancy Services has become a preeminent digital transformation partner for leading global organizations, generating over $30 billion in revenue in the fiscal year ending March 31, 2025. TCS has cultivated a reputation for engineering excellence, innovative solutions, and lasting client relationships spanning decades.

Looking ahead, the acquisition positions both TCS and ListEngage to maximize their impact within the Salesforce ecosystem, enabling businesses to fully leverage data, cloud, and AI technologies to drive transformative growth. As both firms embark on this transformative journey, their combined expertise is set to facilitate unparalleled success in the realm of digital solutions, paving the way for a future filled with potential and innovation.

For those interested in exploring the breadth of services provided by ListEngage, more information can be found at www.listengage.com.