#Essentia Water #Athlos NYC #Droga5

Essentia Water's Bold New Campaign: Change the Equation

Essentia Water, the leading alkaline water brand in New York City, has launched a dynamic new campaign titled Change the Equation, aiming to inspire individuals to take bold risks in their pursuit of achievement. This initiative comes in collaboration with Droga5 and marks a significant new chapter in the brand's cultural narrative.

The Change the Equation campaign is designed as a 360-degree experience, reflecting the belief that true achievement is often the result of taking calculated risks. With activations ranging from out-of-home (OOH) advertising to innovative fitness events, Essentia aims to reach its core audience of fitness enthusiasts and cultural trendsetters in the vibrant streets of New York City.

In a strategic move to highlight its dedication to female athletes, Essentia Water has partnered with Athlos NYC to become the official water sponsor of this groundbreaking all-women’s track and field event. This partnership not only underscores the brand’s commitment to empowering women in sports but also aligns with its core mission of promoting ambition and purpose through hydration. The event is set to take place on October 10, 2025, and promises to be a significant celebration of female athleticism.

Transformative Activations

The campaign features a series of eye-catching activations throughout NYC, targeting both fitness aficionados and everyday New Yorkers. These activations include:

• - Guerrilla Marketing Techniques: Street pop-up performances and skate park installations throughout the city to engage the public.
• - Fitness Takeover events with Action Black Nomad, which provides transformative body-building classes that motivate participants to embrace their personal challenges and exceed their perceived limits.
• - Traffic-stopping Films: Three hero films —