#China #Shanghai #ACGN #Anime Games #Bilibili Macro Link

BML2026: A Historic Celebration of Anime Gaming Culture

On July 12, 2026, Bilibili Macro Link-Play! (BML2026) made history in the world of anime gaming by hosting an unprecedented live concert that showcased the most popular anime-style gaming franchises in China. Set in the Hong Arena of the National Exhibition and Convention Center in Shanghai, BML2026 attracted an astounding audience of 45 million viewers online, marking a significant milestone in the ACGN (Anime, Comics, Games, and Novels) community.

The Evolution of BML

BML2026 represents the culmination of 14 years of development for Bilibili, which has cultivated a vibrant community centered around ACGN culture. This year, the event introduced a new initiative called BML-PLAY!, which focused specifically on popular Chinese anime-style games. Titles like Honkai Star Rail, Azur Lane, Zenless Zone Zero, Wuthering Waves, Arknights, Arknights Endfield, and Genshin Impact were prominently featured, reflecting the growing influence of these games in the industry.

Breaking Down Barriers

What made BML2026 particularly noteworthy was its ability to unite various gaming franchises that have typically fostered their own communities. In an era where rivalries are common, the participating publishers set aside commercial differences to create an unparalleled celebration for anime gaming fans. This collaboration demonstrated the potential for cooperation within the industry and emphasized the shared passion for ACGN culture.

Unprecedented Demand

The excitement surrounding BML2026 was palpable. Before ticket sales even began, over 110,000 individuals pre-registered through Bilibili for a chance to attend, and tickets sold out almost instantly. This enthusiasm underscored the significance of the event, showcasing the immense dedication of fans.

Conclusion of the Event

The concert concluded with an extraordinary finale titled "LINK START!", which presented a captivating symphonic suite that blended iconic music from the seven highlighted games into four thematic chapters. The audience's positive response was overwhelming, with fans expressing amazement at how seamlessly the tracks merged, highlighting the brilliance of the performers and the rich tapestry of the games represented.

BML2026's success is a testament to the enduring appeal of ACGN culture and its ability to connect fans through music and shared passions. High-quality live productions like this have become an essential avenue for anime gaming franchises to expand their reach and create additional value beyond their original content. As the ACGN industry continues to explore diverse business models, BML presents a sustainable model worthy of long-term attention.