Age-Well AKITA
2025-04-25 03:16:25

Exciting Initiative 'Age-Well AKITA' Set to Celebrate Aging Positively in Japan

Exploring 'Age-Well AKITA': Celebrating Generational Connections and Positivity in Aging



As Japan continues to navigate its status as a super-aged society, an inspiring new initiative emerges from the heart of Akita: ‘Age-Well AKITA’. This event, organized in collaboration with AgeWellJapan, Akita Sakigake Shimpo-sha, and Aeon Mall Akita, aims to promote a positive outlook on aging while fostering meaningful connections across various generations. Launching in May 2025, 'Age-Well AKITA' will occur monthly at the Aeon Mall Akita, showcasing a vibrant approach to enriching the lives of seniors.

Understanding the Context of Aging in Akita


Recent statistics from the Cabinet Office show Akita Prefecture grappling with the highest elderly population ratio in Japan at 39.7%. With many seniors living independently, there is an increasing need for interpersonal connections and community interactions. 'Age-Well AKITA' seeks to address this need, emphasizing that aging can bring about challenges, discoveries, and opportunities to thrive. The event will create an environment where seniors can engage with their communities, try new activities, and redefine their experiences of getting older.

Event Overview: A Hub for Active and Engaging Participation


'Age-Well AKITA' is designed to enhance the quality of life for seniors while serving as a beacon for community interaction and shared experiences. Attendees can look forward to a diverse array of engaging activities:

1. Experiencing New Adventures: The 'Age-Well Store Experience' integrates younger staff, dubbed 'Age-Well Designers', who will guide seniors in trying out modern shopping experiences, like mobile ordering at popular outlets like LUSH and KALDI.

2. Adventure in Daily Life: The 'Age-Well Booth' will feature interactive displays focused on improving daily living—from smartphone usage to wellness tips across fashion, travel, and health, making life more enjoyable and fulfilling.

3. Cross-Generational Entertainment: The 'Age-Well Stage' will showcase local talent, dance troupes, and panels featuring respected figures discussing relevant topics, promoting participation and joy within a multigenerational audience.

Event Details: Join Us in Akita!


  • - Name: Age-Well AKITA
  • - Venue: Aeon Mall Akita (1-1 Goshono Jizodate, Akita City, 010-1413, Japan)
  • - Duration: Monthly from May 2025 to April 2026 (including notable dates such as May 10, June 14, and others)
  • - Time: 10:00 AM - 4:00 PM
  • - Participation Cost: Free

The event is spearheaded by the Age-Well AKITA Executive Committee, comprised of AgeWellJapan, Aeon Mall Akita, and Akita Sakigake Shimpo-sha, all united in their commitment to fostering positive community interaction.

Voices Behind the Initiative


According to AgeWellJapan's CEO, Erika Akagi, “As Japan faces the reality of being one of the world's oldest countries, we wish to spread the notion that aging is filled with challenging opportunities and discoveries.” Her vision is to transform Akita into a model for positive aging, supported by the collaborative efforts of local organizations.

Furthermore, Eiichi Okamoto, GM of Aeon Mall Akita, notes that ‘Age-Well AKITA’ aims to create a venue for engagement among all generations, turning the mall into a crossroads of interaction and shared memories.

Taku Yasuda, a director from Akita Sakigake Shimpo-sha, emphasizes that this event will offer not just seniors, but people of all ages a chance to learn and grow together, enhancing community well-being.

Opportunities for Participation


In line with the event’s vision, Age-Well AKITA is also reaching out for sponsorship and partnership from companies and organizations looking to engage with seniors and contribute positively to community life. This initiative serves as a fantastic opportunity to connect with a diverse audience and explore innovative ways to interact with the growing senior demographic.

For more information or to inquire about participation, please contact:
  • - Email: info@miharu-inc.jp

About AgeWellJapan


Dedicated to fostering the well-being of seniors, AgeWellJapan operates various initiatives, including the supportive service 'Motto Mate' and intergenerational community spaces. Recognized as a leading company with innovative solutions for seniors, AgeWellJapan is committed to making a meaningful impact on the lives of older adults.

For further inquiries regarding AgeWellJapan or the event, please visit: AgeWellJapan Website


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Topics People & Culture)

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