#Japan #Tokyo #Secom #Hakone Ekiden #JAA Advertising

Secom's Hakone Ekiden CM 'Voices from Across Japan' Receives a Prestigious Award

In a remarkable achievement for Secom Co., Ltd., their compelling commercial for the Hakone Ekiden titled 'Voices from Across Japan' has been awarded a medal at the 63rd JAA Advertising Awards—an event organized by the Japan Advertisers Association (JAA). This competition is unique in that entries are assessed by consumers rather than industry professionals, marking a true testament to the impact of the advertisement on the audience.

The JAA Advertising Awards this year saw an impressive total of 996 entries across four categories: film advertising, audio advertising, OOH advertising, and print advertising. Among these, Secom's commercial stood out in the film advertising (medium-length) category, showcasing the company's commitment to safety while promoting one of Japan's most revered sporting events, the Hakone Ekiden.

The award-winning commercial vividly depicts a scene during the Hakone Ekiden, where enthusiastic spectators cheer from the sidelines while Secom's team works diligently to uphold safety. This powerful visual captures the essence of Secom's mission—supporting the event through their security services—demonstrating their unwavering commitment to ensuring a safe environment for both athletes and fans alike.

The commercial aired during the Hakone Ekiden season and received widespread acclaim for its portrayal of Secom's role in facilitating a secure competition, thereby not only supporting the athletes but also reassuring the public about their safety during the event. This positive response highlights the commercial's success in resonating with viewers and effectively communicating Secom's core values.

For those interested, the Hakone Ekiden commercial can be viewed here.

Secom is dedicated to promoting safety and peace of mind, not only during events like the Hakone Ekiden but also in everyday life. Their ongoing efforts reflect a broader goal of fostering a society where everyone can experience a sense of security, regardless of the circumstances.

The recognition from the JAA illustrates the meaningful connection Secom has developed with the community through its advertisements. Secom continues to evolve and adapt their marketing strategies to align with consumer expectations and societal needs, standing out in a competitive landscape. As they look to the future, the company remains committed to engaging with their audience in innovative ways while maintaining their core commitment to safety.

In conclusion, Secom's accolade at the JAA Advertising Awards not only highlights their successful marketing campaign but also reinforces their role as a leader in promoting safety across various facets of public life. With such initiatives, Secom strengthens its bond with consumers, ensuring that safety remains at the forefront of their message, especially during significant events like the Hakone Ekiden.