#USA #New York #Kantar #Product of the Year #American Innovation

Celebrating Excellence in Innovation: Product of the Year USA 2025

On February 7, 2025, Product of the Year USA revealed the winners of its prestigious awards, highlighting the best in product innovation across 42 categories. This honors the preferences of consumers, based on a robust evaluation from over 40,000 American shoppers conducted by Kantar, a leading global market research firm. This annual program has been a cornerstone of consumer recognition for 17 years in the U.S., and over three decades globally.

The Significance of the Award

The Product of the Year seal signifies quality and innovation, enabling consumers to make more informed purchasing decisions. In an era where shoppers are increasingly budget-conscious yet attentive to quality, this award helps navigate a crowded marketplace. Winners ranging from snacks to personal care products have demonstrated their ability to meet the evolving needs and preferences of today's consumers.

"The 2025 winners epitomize the forefront of innovation, showcasing brands that understand and address the dynamic needs of shoppers today," commented Mike Nolan, Global CEO of Product of the Year Management. He emphasized that these award-winning products not only differentiate themselves through creativity but also earn consumer trust, setting a benchmark of quality within the market.

A Closer Look at the Winners

The diversity of the winning products reflects the wide-ranging interests and lifestyles of consumers. Here are some standout categories and the corresponding winners:

• - Bakery Side Dish: Texas Roadhouse Mini Rolls by T. Marzetti
• - Better-For-You Snack: Savoritz Cheese Crisps, an ALDI exclusive
• - Beauty: Schwarzkopf Keratin Root Color Thickening Spray from Henkel
• - Body Wash: Dial Healthy Hydration
• - Car Care: Valvoline Restore & Protect
• - Cat Care: Petivity Smart Litter Box Monitor from Purina
• - Coffee: Folgers Coffee Instant Flavored Latte Mix
• - Household Cleaning: The Pink Stuff Cleaning Paste
• - Outdoor Living: BIC EZ LOAD Refills

Additionally, noteworthy categories such as healthy beverages, gluten-free alternatives, and sustainable kitchen products were represented, reflecting consumer tendencies towards health, environment, and overall well-being.

Celebrating the Announcement

The reveal of award winners took place during an exciting event at Tribeca 360 in New York City on February 6, 2025. The evening featured a red carpet and was hosted by former Saturday Night Live cast members, Rachel Dratch and Alex Moffat, who brought humor and entertainment to the celebration. The show culminated with a lively musical performance by Tony Award nominee Betsy Wolfe.

A comprehensive recap of the winners is featured on PEOPLE Online, highlighting the award-winning products alongside a shoppable feature developed in partnership with Dotdash Meredith. Distribution of the 2025 winners also extends to various industry publications, ensuring notable recognition across sectors.

Conclusion

The Product of the Year USA continues to serve as a guide for consumers seeking the best new products in the marketplace. By empowering shoppers with the insights of fellow consumers and reinforcing the credibility of recognized brands, this award solidifies itself as an essential platform for innovation and consumer trust. To see the complete list of winners and follow their journey, visit productoftheyearusa.com and engage with the hashtag #POYUSA2025 on social platforms.

The 2025 winners represent a hallmark of excellence, reflecting a rich tapestry of innovation that speaks to the desires and expectations of today's informed consumers.