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Organicville's Brand Refresh: An Organic Revolution

In the vibrant world of health-conscious living, Organicville is making waves with its exciting brand refresh for the new year. Known for its commitment to organic, plant-based products, Organicville's latest offerings not only promise great taste but also emphasize their dedication to quality ingredients. This revamp comes with a delightful array of organic dressings and marinades that are sure to excite the taste buds of health enthusiasts across the nation.

For over two decades, Organicville has stood as a beacon for consumers seeking healthier options. With a fresh selection of products free from seed oils, Organicville is addressing contemporary dietary trends and preferences. Rachel Kruse, the founder of Organicville, expressed her passion for making organic foods accessible to all. She stated, "My goal was to provide affordable organic options for different dietary needs. Over twenty years later, I'm proud this mission continues as we expand our reach nationwide."

What's Changing?

Goodbye to Seed Oils

One of the most significant changes is the elimination of seed oils (like soy, canola, and sunflower) from Organicville's dressings. The company is keen on maintaining the rich and delicious flavors that customers have come to love while adhering to healthy eating trends. By removing these oils, Organicville is catering to the growing demand for cleaner, healthier ingredients in the food industry.

A Fresh Look

In addition to reformulating their products, Organicville is introducing a vibrant new packaging design. The bold colors and modern aesthetics reflect the deliciousness inside each bottle. This visually appealing packaging isn’t just eye candy; it’s designed to stand out on grocery shelves, ensuring that consumers can easily spot their favorite Organicville items.

Updated Product Line-Up

The refreshed line-up includes an array of dressings and marinades that are crafted from organic ingredients. Some new flavors to look forward to are:

• - Tangy Balsamic Vinaigrette
• - Savory Sun-Dried Tomato Garlic
• - Bright No Added Salt Italian Vinaigrette
• - Creamy Non-Dairy Caesar and Ranch

Organicville is also revamping its condiment collection, which features staples like:

• - Ketchup sweetened with Agave Nectar
• - Classic Yellow Mustard
• - Hearty Stone Ground Mustard

Furthermore, their sauces promise to make weeknight meals easier and tastier. From zesty pizza sauce to rich marinara, these products are designed to become household favorites.

Customer Feedback Matters

Meryl Winslow, the Brand Manager for Organicville, emphasizes the importance of consumer feedback. She states, "Organicville has been serving consumers for over 20 years, and we continuously listen to their evolving needs. The health-conscious community is increasingly seeking products with less sugar and fewer refined oils, and we've responded accordingly."

Availability

Consumers eager to try the new line will find Organicville products newly stocked at Whole Foods and Sprouts grocery stores throughout the U.S. Additionally, these products will soon be available at local Albertsons and Safeway stores starting in May. For convenience, they can also be easily ordered online through platforms like Amazon. To locate products in your area, visit Organicville’s Store Locator.

About Organicville

Established in 2004, Organicville began with the vision of pairing organic vegetables with flavorful dressings built from family recipes. With the backing of Litehouse Foods, Organicville continues to thrive in its mission to make organic living both exciting and accessible. Litehouse Foods, active for over 60 years in the food industry, is recognized for its high-quality salad dressings and dips, manufactured in several states across the U.S. 100% employee-owned, Litehouse is committed to quality and innovation, valuing each member's role in delivering outstanding products.

As Organicville embarks on this exciting new journey with a fresh identity and upgraded product offerings, it is evidently committed to its mission—making healthy living easy and enjoyable for everyone.