#Japan #Kitakami #PASOUL #PLAY HUB #Iwate eSports

Grand Opening of PLAY HUB KITAKAMI: Iwate's eSports Center

On May 10, 2026, PLAY HUB KITAKAMI, a pioneering eSports facility, opened its doors in the heart of Kitakami City, Iwate Prefecture. This venue not only aims to promote eSports at the local level but also serves as a community hub where people can engage, learn, and connect through gaming. Operated by the Iwate eSports Association, this facility is strategically located on the first floor of a mixed-use building near Kitakami Station, catering to both competitive gaming and community interaction.

Pasoul, a renowned PC brand, plays a pivotal role as a sponsor by providing high-quality gaming PCs. The collaboration is visible from the moment you approach the entrance, where the branding of OA PLAZA, the parent company of Pasoul, is proudly displayed.

Features of PLAY HUB KITAKAMI

The facility is equipped with five high-performance gaming PCs and large monitors, ensuring an immersive gaming experience. Additionally, for inclusivity, accessibility controllers have been integrated, allowing individuals with disabilities to participate fully in the gaming events. This community-centric approach is set to foster a positive gaming culture where everyone can compete on equal footing.

Beyond simply being a gaming space, PLAY HUB KITAKAMI aims to host various activities, including tournaments, programming workshops, and community gatherings, positioning it as a true ‘hub’ for local eSports.

Exciting Opening Event

The grand opening attracted eSports enthusiasts from both local and distant areas, creating a lively atmosphere filled with excitement and camaraderie. A competitive gaming event showcased skill and passion, while a talk session featured speakers from Pasoul, discussing the role of eSports in regional revitalization and the evolving landscape of BTO and gaming PC sales. The discussion emphasized how new communities and opportunities can emerge from smaller cities, challenging the urban-centric trend in eSports. Being involved in this initiative, Pasoul feels honored to participate in fostering such grassroots developments.

Pasoul’s Vision for Gaming

Pasoul is dedicated to changing the perception that gaming PCs are prohibitively expensive, enabling serious gamers to pursue their passion without financial constraints. As a domestic brand specializing in gaming and BTO PCs, Pasoul prides itself on creating cost-effective yet high-quality systems accessible to all, from children to adults, across urban and rural settings. The emergence of community-centric facilities like PLAY HUB KITAKAMI is seen as a bright prospect for creating new experiences and connections through technology, which Pasoul is committed to supporting.

A Continuing Journey in eSports

As the story of eSports evolves from Iwate, Pasoul is set to continue its sponsorship initiatives for local entities dedicated to promoting digital culture. Whether you are visiting PLAY HUB KITAKAMI or using Pasoul's PCs, the goal is to ignite your passion for gaming. Discover how our high-performance systems can enhance your gaming journey and empower you to connect with others in the community.

Facility Overview

• - Name: PLAY HUB KITAKAMI
• - Location: 1st Floor of Mixed-use Building, Saiwai-cho, Kitakami City, Iwate
• - Operated by: Iwate eSports Association
• - Sponsored by: Pasoul (OA PLAZA Co., Ltd.)

About Pasoul

Pasoul is an online shop specializing in gaming PCs and BTO systems, offering a range of models to suit various budgets and needs, including the high-end ‘KIWAMI’ series and cost-effective ‘KIRAMEKI’ series. Visit our official website for more details: Pasoul Official Site.