Laka Launches in the U.S. at Sephora, Promoting Inclusive Beauty Culture

Laka's Exciting U.S. Debut at Sephora

On February 20, 2026, acclaimed Korean beauty brand Laka officially introduced its innovative lip products to the U.S. market, marking a significant milestone in its expansion journey. Available through Sephora websites as well as in 80 select brick-and-mortar locations, Laka aims to make waves in the beauty industry with its strong commitment to inclusivity and self-expression.

For several years, Laka has attracted a global fanbase, primarily due to its unique formulations that cater to a variety of skin tones and promote the idea that beauty should be personalized rather than confined to societal standards. Laka’s philosophy resonates particularly well with consumers who view makeup as a medium for self-expression rather than a rigid set of rules.

Introducing the Lip-Focused Collection

Upon its U.S. launch, Laka presents three central lip products:
1. Fruity Glam Tint ($18): This lightweight, glossy lip tint delivers a vibrant, transfer-proof stain while being available in ten complementary shades. It has also earned accolades across Asia for its quality and versatility.
2. Fruity Lip Glotioner ($18): A groundbreaking hybrid of serum and gloss, this high-shine lip product is infused with peptides and raspberry seed oil, ensuring a smooth and comfortable application.
3. Blonding Glow Lipstick ($16, exclusive online): An easily buildable, hydrating lipstick crafted for everyday wear, allowing expressive color while catering to various styles.

Each product reflects Laka's core value of creating lip makeup solutions that adapt to individual identities. CEO Jicheol Lee expressed enthusiasm about this launch, stating, "Our launch at Sephora marks an important milestone as we expand Laka's inclusive beauty philosophy to the U.S. We are excited to connect with consumers who see makeup as a form of self-expression rather than a limiting set of guidelines." This statement not only encapsulates Laka's mission but also highlights the brand's intention to draw in consumers looking for a refreshing and inclusive approach to beauty.

Availability and Brand Philosophy

The fresh collection is now available for purchase, fostering the vision that beauty should embody diversity and self-acceptance. For Laka, inclusion lies at the heart of its formulations, ensuring that products are suitable for everyone, regardless of skin tone or style preference.

Founded in Korea, Laka has forged a name for itself by encouraging self-expression through lip makeup. The brand advocates for a broad definition of beauty, urging individuals to establish their own standards devoid of societal pressures. The launch in the United States is a significant step in enacting this philosophy on a larger scale.

Those eager to explore Laka's offerings can visit Sephora's website or tour select stores across the nation to find their new must-have lip products. With its unique mix of modern K-beauty standards and a steadfast commitment to inclusivity, Laka is all set to carve a niche within the competitive U.S. beauty industry.

For further engagement, individuals can follow Laka on Instagram (@laka.global) and TikTok (@laka.beauty) as the brand continues to define and expand its presence in the global beauty landscape. Discovering Laka means embracing a movement toward more inclusive beauty standards and authentic self-expression.