Dial® Antibacterial Hand Soap Wins 2026 Product of the Year Award for Innovation in Hygiene

Dial® Antibacterial + Hydrating Liquid Hand Soap: Award-Winning Hygiene Innovation



Dial® Antibacterial + Hydrating Liquid Hand Soap has made waves in the hygiene market by being recognized as the 2026 Product of the Year USA. In a national survey involving 40,000 American consumers, this innovative product emerged as the standout winner in the hand soap category, as determined by a partnership with Kantar, a leading global consumer research entity.

With a promise to deliver top-notch antibacterial protection while also providing superior hydration, Dial®’s latest formulation has proven its capability to eliminate up to 99.9% of harmful bacteria. This award attests to its performance, as it has been recognized for its effectiveness and its ability to keep hands feeling clean and nourished after each wash.

One of the remarkable features of this soap is its ability to give two times more moisturization per wash compared to traditional antibacterial soaps. The creamy texture of Dial® Antibacterial + Hydrating formula not only cleans but also takes care of the skin, making it ideal for users concerned about dryness and irritation typically associated with frequent hand washing.

The hand soap is free from harmful additives such as SLS/SLES, parabens, phthalates, and silicones, making it a safe choice for families. The new product is available in three delightful scents: Shea Butter, Coconut Milk, and Chamomile, catering to diverse preferences. Moreover, the product is dermatologically tested, pH-balanced, and recognized as cruelty-free under the Leaping Bunny program, ensuring that health and ethical standards are upheld.

Dial® has been at the forefront of personal care for 75 years, committed to delivering effective yet gentle cleansing solutions for families. This accolade reinforces Dial® as the most trusted brand in antibacterial hand soap, as it continuously adapts to consumer needs and preferences.

The significance of the Product of the Year award extends beyond just recognition; it serves as a guide for consumers in navigating the overwhelming array of products available in stores today. The award’s distinctive red seal makes it easy for shoppers to identify products that excel across various categories, from function and design to ingredients.

Mike Nolan, the Global CEO of Product of the Year Management, commented, “The 2026 Product of the Year winners highlight the next wave of product innovation.” He emphasized how Dial® has set a high standard for quality and effectiveness that resonates with consumers.

In a celebratory event held on February 19, 2026, at the Tribeca Rooftop in New York City, Dial® was honored in a gathering that highlighted innovation in consumer products, complete with entertainment provided by Saturday Night Live alums Rachel Dratch and Alex Moffat. This event not only celebrated Dial®’s achievement but also illuminated the creativity behind all the winning products, marking a shift towards a more innovative marketplace.

For consumers interested in trying Dial® Antibacterial + Hydrating Liquid Hand Soap or those looking for more information regarding the full list of 2026 Product of the Year winners, details can be found at the official websites of both Dial (www.dialsoap.com) and Product of the Year (www.productoftheyearusa.com). Through this recognition, Dial® hopes to get even more consumers to experience its innovative and high-quality products.

In summary, Dial® Antibacterial + Hydrating Liquid Hand Soap isn't just another cleaning product; it is a testament to the blend of functionality, safety, and consumer satisfaction that defines today's top-tier hygiene solutions. With its latest accolade, Dial® continues to pave the way in the personal care industry, proving that caring for your skin doesn't have to come at the expense of effective cleansing.

Topics Consumer Products & Retail)

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