#United States #New York #Felicia Pasta #NEXTY Awards #Organic Oat Penne

Felicia Expands North American Presence with Amazon Launch

Felicia, the renowned pasta brand originally from Italy, is entering 2026 with remarkable energy as it solidifies its North American presence. The brand’s recent national launch on Amazon is a significant milestone, allowing consumers to order its diverse range of pasta directly and conveniently, further amplifying its expansion efforts across the region.

Nationwide Amazon Launch

This past February, Felicia's official storefront on Amazon became a reality, making its pasta varieties accessible to consumers across North America through Prime delivery. Not only does this initiative improve accessibility, but it also offers select pastas in convenient six-pack bundles. Consumers can now enjoy Felicia's products without being limited to regional retail locations. This step is key to the brand’s growth strategy, which aims to elevate its presence beyond just in-store offerings.

Recognition as a NEXTY Award Finalist

Adding to its achievements, Felicia’s Organic Oat Penne has been recognized as a 2026 NEXTY Award finalist in the Gluten-Free Products category. This award underscores the brand’s ethos of innovation and commitment to high-quality ingredients within the natural products space. The recognition will be prominently showcased at the upcoming Natural Products Expo West, where Felicia plans to present its clean-label pasta portfolio to industry leaders and grocery retailers alike.

Expanding Retail Partnerships

Felicia’s launch on Amazon complements its strong retail momentum across various grocery channels, particularly specialty and natural food markets. The pasta brand has successfully partnered with multiple retailers in the United States, which include Eataly, MOM's Organic Market, Gelson's, Market of Choice, Woodman's Markets, and D'Agostino Supermarkets. In addition, it is available at some independent stores throughout the New York City metro area. Meanwhile, Canadian partnerships include Fortino's, Healthy Planet, and Costco, with plans to extend to Georgia Main and Metro Ontario in the near future.

Commitment to Quality and Sustainability

Felicia is not just about delicious pasta; it’s also about ensuring quality and sustainability via responsible production ethics. As part of Italian benefit corporation Andriani S.p.A., Felicia marries traditional Italian pasta-making techniques with modern ingredients. Its assortment consists of eleven pasta varieties made from carefully selected grains, legumes, and superfoods like oats, buckwheat, brown rice, chickpea, red lentil, and spirulina, promising not just great taste, but also high nutritional benefits.

In 2025, Felicia established its first North American production facility in Ontario, applying circular economy principles in its production process. This strategic decision aims to enhance supply chain efficiency and support long-term growth in both U.S. and Canadian markets.

Meeting Consumer Demand

As the landscape of the food industry evolves, so too does the expectation among consumers and retailers regarding food choices. A growing demand for clean-label products that do not compromise on taste or nutrition is identifiable, and Felicia stands ready to meet this shift. Carlo Stocco, the Managing Director of Andriani North America, notes, "Felicia is embracing this moment by fusing Italian tradition with innovative ingredients and responsible manufacturing, a combination that is resonating well in today’s market."

With continuous growth on the horizon, Felicia is not only deepening its geographical footprint but also enhancing its investments in product development and environmentally responsible practices. The brand remains steadfast in its mission to provide healthier pasta options that benefit both consumers and the planet.

For more information about Felicia and its commitment to health, taste, and sustainability, visit www.felicia.us or follow them on Instagram at @felicia_northamerica.

About Felicia

Founded in 2009 in Gravina in Puglia, Italy, Felicia's mission revolves around combining healthy nutrition, amazing taste, and sustainability in pasta production. It exclusively uses all-natural ingredients, prioritizing quality and environmental responsibility in every product, which has been recognized with awards and accolades. Felicia is proud to have achieved NEXTY Award finalist status both in 2025 and 2026, as well as being included in Fast Company’s Brands That Matter list in 2024, showcasing its innovation and dedication to purpose-driven growth in the food market.