Diego Luna Teams Up with 7UP® to Celebrate Refreshing Moments Together
In a vibrant move to engage with audiences across Latin America, the iconic lemon-lime soft drink brand, 7UP®, has initiated an exhilarating campaign titled 'Quedémonos con lo refrescante.' Spearheaded by the charismatic Diego Luna, this campaign is a tribute to the spontaneous and authentic moments that bring joy to everyday life. With its signature tangy lemon-lime flavor, 7UP® aims to enhance those uncomplicated experiences worth celebrating.
The central message of 'Quedémonos con lo refrescante' is about embracing simplicity while enjoying refreshing beverages, particularly with friends in casual settings. By partnering with Diego Luna, known for his genuine demeanor and lively charisma, 7UP® seeks to personify the freshness of their offering. Diego has been instrumental in bringing the campaign to life, contributing creatively to its ethos, which focuses on enjoying the present moment with ease, good company, and, of course, a chilled can of 7UP®.
Directed by the talented Sergio Granados, the commercial associated with the campaign captures the essence of gathering with friends. It invites viewers to not just quench their thirst but to make lasting memories, emphasizing the idea that life’s best moments often happen when we allow ourselves to unwind and celebrate the ordinary.
Berenice Lozano, the Senior Brand Manager for 7UP® Mexico, expresses that the campaign is an authentic effort to connect with consumers. "At 7UP®, we are always looking to resonate with our audience through refreshing and genuine experiences. 'Quedémonos con lo refrescante' serves as a reminder that the best times are those we share with friends while enjoying life's simple pleasures. We aspire to make your moments enjoyable and memorable with our products," she states.
But the campaign doesn’t just stop at traditional advertising. 7UP® is launching a comprehensive digital strategy that includes engaging social media content and immersive experiences to promote the refreshing philosophy that fuels the brand. Consumers are invited to explore flavors through the new 7UP® Citrus, enhancing their mixology experience in fun and accessible ways.
Diego Luna shares his excitement about the campaign, noting, "I’ve always believed that the best moments are those when you can relax, savor, and simply go with the flow. 7UP® embodies that essence of spontaneity and freshness, making me thrilled to be a part of this initiative. 'Quedémonos con lo refrescante' encourages us to celebrate authenticity and derive enjoyment from the simple act of sharing a cold 7UP® with friends."
To kick off the campaign, a special launch event was held, featuring an exclusive first look at the new commercial with Diego Luna in attendance. Mirroring the spirit of the campaign, the atmosphere was relaxed and genuine. Guests had the privilege of enjoying bespoke TRAGOPS® cocktails created by world-renowned bars - Handshake Speakeasy (ranked #1 in The World's 50 Best Bars 2024) and Kaito Del Valle (ranked #28 in North America 50 Best Bars 2024). Each bar crafted two unique cocktails inspired by 7UP®, highlighting its refreshing quality through innovative mixes.
Whether it's a laid-back gathering or a grand celebration, 7UP® is steadfast in being part of those moments that emphasize the joy of refreshment and shareability. Follow the conversation on social media and let’s ‘Quedémonos con lo refrescante’ together!
The Essence of the Campaign
The central message of 'Quedémonos con lo refrescante' is about embracing simplicity while enjoying refreshing beverages, particularly with friends in casual settings. By partnering with Diego Luna, known for his genuine demeanor and lively charisma, 7UP® seeks to personify the freshness of their offering. Diego has been instrumental in bringing the campaign to life, contributing creatively to its ethos, which focuses on enjoying the present moment with ease, good company, and, of course, a chilled can of 7UP®.
Directed by the talented Sergio Granados, the commercial associated with the campaign captures the essence of gathering with friends. It invites viewers to not just quench their thirst but to make lasting memories, emphasizing the idea that life’s best moments often happen when we allow ourselves to unwind and celebrate the ordinary.
Insights from the Brand Manager
Berenice Lozano, the Senior Brand Manager for 7UP® Mexico, expresses that the campaign is an authentic effort to connect with consumers. "At 7UP®, we are always looking to resonate with our audience through refreshing and genuine experiences. 'Quedémonos con lo refrescante' serves as a reminder that the best times are those we share with friends while enjoying life's simple pleasures. We aspire to make your moments enjoyable and memorable with our products," she states.
Creativity in Action
But the campaign doesn’t just stop at traditional advertising. 7UP® is launching a comprehensive digital strategy that includes engaging social media content and immersive experiences to promote the refreshing philosophy that fuels the brand. Consumers are invited to explore flavors through the new 7UP® Citrus, enhancing their mixology experience in fun and accessible ways.
Diego Luna shares his excitement about the campaign, noting, "I’ve always believed that the best moments are those when you can relax, savor, and simply go with the flow. 7UP® embodies that essence of spontaneity and freshness, making me thrilled to be a part of this initiative. 'Quedémonos con lo refrescante' encourages us to celebrate authenticity and derive enjoyment from the simple act of sharing a cold 7UP® with friends."
Exclusive Launch Event
To kick off the campaign, a special launch event was held, featuring an exclusive first look at the new commercial with Diego Luna in attendance. Mirroring the spirit of the campaign, the atmosphere was relaxed and genuine. Guests had the privilege of enjoying bespoke TRAGOPS® cocktails created by world-renowned bars - Handshake Speakeasy (ranked #1 in The World's 50 Best Bars 2024) and Kaito Del Valle (ranked #28 in North America 50 Best Bars 2024). Each bar crafted two unique cocktails inspired by 7UP®, highlighting its refreshing quality through innovative mixes.
Whether it's a laid-back gathering or a grand celebration, 7UP® is steadfast in being part of those moments that emphasize the joy of refreshment and shareability. Follow the conversation on social media and let’s ‘Quedémonos con lo refrescante’ together!
Topics Consumer Products & Retail）
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