#United States #Boulder #CPG brands #TrewUp #TrewValidate

TrewUp Unveils TrewValidate: A New Era in Trade Spend Management

In a significant move for the Consumer Packaged Goods (CPG) sector, TrewUp has announced the launch of TrewValidate, a groundbreaking feature designed to enhance trade spend management. Set to debut on September 1st, this AI-powered tool will transform the way CPG brands handle their promotional contracts and deductions.

Founded in Boulder, Colorado, TrewUp has positioned itself as a crucial player in providing trade spend intelligence for mid-market CPG brands that distribute through key players like KeHE and UNFI. With its focus on taking the blind spots out of trade spend, the introduction of TrewValidate promises to optimize how brands track and validate their promotional expenditures.

What is TrewValidate?

TrewValidate is an innovative feature that automatically matches promotional contracts against incoming deductions. It does this with remarkable precision, reviewing each item, date, and allowance specified in the original agreements. Unlike traditional methods where issues emerge only post-deduction, TrewValidate enables real-time tracking, alerting teams of discrepancies as they occur rather than weeks or months later during reconciliation processes.

The tool operates by consuming a brand's promotional contracts and matching them at the UPC and retailer level with incoming deductions. When agreements align, teams receive a confirmation. However, if there are variances, TrewValidate flags them for further review. The relevant contract and deduction data are displayed side by side, empowering finance and sales teams to make informed decisions based on real-time data.

Quotes from Leadership

Kyle Barnholt, CEO and Co-Founder of TrewUp, emphasized the transformative nature of TrewValidate: "We asked CPG brands where deduction review breaks down, and nearly 70% said the hardest part isn't the math, it's tracking down the backup and validating it against the promotion — usually a planner that changed months ago. TrewValidate replaces that cumbersome process with a direct approach to the contract, line by line. It's elegant, it's fast, and I envision it becoming the new standard for validating trade spend."

Availability and Future Developments

TrewValidate will be accessible on September 1st, showcasing the ongoing commitment of TrewUp to seamlessly integrate AI into the often-overlooked domain of trade spend management. TrewUp's initiatives provide CPG finance and sales teams with an actionable view of trade spend performance, enabling them to shift from merely reacting to actively managing and optimizing their trade strategies.

About TrewUp: TrewUp is dedicated to enhancing visibility in trade spend for mid-market CPG brands through advanced analytics and deduction management. By helping brands turn what was once their most significant blind spot into a powerful strategic lever, TrewUp signifies a shift in how CPG brands can approach their trade spend management. The future looks bright as TrewUp continues to innovate in this vital area, promising substantial benefits for brands and stakeholders alike.

For more information, explore TrewUp.com.