Famous Amos Celebrates 50 Years with a New Oatmeal Chocolate Chip Cookie Twist

Famous Amos Unveils a New Cookie Flavor

Famous Amos, a beloved name in American snacks for half a century, is taking a fresh step into the cookie landscape with its latest creation: Oatmeal Chocolate Chip Cookies! After 50 years of crafting delightful bite-sized treats, this new flavor is set to charm fans of all ages. As of late February 2026, these cookies are appearing in select stores, with a wider rollout anticipated in Spring 2026.

A Timeless Combination of Flavors

In introducing this new offering, Famous Amos pays homage to the classic pairing of oatmeal and chocolate chip — flavors that many cookie lovers adore. As Kim Thomas, Senior Brand Manager of Famous Amos Royal Dansk, expressed, "Oatmeal and chocolate chip are two classic flavors that simply belong together." This sentiment reflects the brand's commitment to innovation while honoring longstanding favorites.

The Oatmeal Chocolate Chip Cookies are crafted with real baby oat flakes that combine seamlessly with Famous Amos' signature chocolate chips. This blend promises a texture that is both wholesome and familiar, perfectly suited for all cookie aficionados. Kim Thomas adds, "If you love oatmeal chocolate chip and you love Famous Amos, you're going to love this cookie," emphasizing the brand's effort to marry nostalgia with contemporary flavor trends.

Supporting Entrepreneurs Through Innovation

The launch of this new cookie flavor is particularly timely as it coincides with the six-year anniversary of the Ingredients for Success Entrepreneurs Initiative. This program, established by Famous Amos in 2020, aims to honour the brand's founder, Wally Amos, by empowering early-stage Black entrepreneurs. Over the years, it has provided substantial support to numerous Black business owners, helping them access resources like mentorship, networking opportunities, and capital awards totaling $750,000.

"Entrepreneurship is at the heart of Famous Amos," says Thomas, highlighting the brand's core values. The ongoing initiative showcases not only a commitment to product innovation but also a dedication to fostering economic opportunities for those dreaming of launching their ventures.

Where to Find the New Cookie

Eager to try these new Oatmeal Chocolate Chip Cookies? You can locate a retailer near you through the official Famous Amos website. Additionally, if you’re interested in learning about the Ingredients for Success initiative, information about eligibility and resources can be found at FamousAmosIngredientsforSuccess.com.

About the Brand

Famous Amos was founded in 1975 by Wally Amos, who started from a small bakery in Hollywood, California. His vision and dedication turned the brand into a household name, renowned for its delectable bite-sized chocolate chip cookies. The heart of Famous Amos lies in its commitment to quality and community support, demonstrated vividly through initiatives like Ingredients for Success — a program aimed at enhancing economic empowerment for aspiring entrepreneurs.

Famous Amos is proudly part of Ferrero North America, a giant in the confectionery industry with roots that trace back to Italy in 1946. Today, Ferrero boasts a diverse portfolio of beloved brands, extending its impact and joy to consumers worldwide.

For more details about Famous Amos and its new cookie launch, follow them on social media platforms such as Instagram, Facebook, TikTok, X, and Threads.