Freddy's Frozen Custard & Steakburgers Unveils Expansion Plans in Canada

Freddy's Frozen Custard & Steakburgers Expansion Plans in Canada

Freddy's Frozen Custard & Steakburgers, a beloved fast-casual dining brand, has just revealed its ambitious growth strategy in Canada. Following its successful entry into the Canadian market in June 2025, Freddy's is set to expand its footprint by opening new locations in prominent cities such as Toronto, Ottawa, Vancouver, and Victoria, in an effort to meet the growing demand for its high-quality, cooked-to-order steakburgers and delicious frozen custard treats.

Having opened its first Canadian outlet in Winnipeg, Manitoba, this past year, Freddy's has quickly become a favorite among locals, thanks to its commitment to serving freshly prepared food with an entertaining flair. The brand’s signature dishes include their juicy steakburgers crafted from lean, premium ground beef, golden shoestring fries, and irresistible, freshly churned frozen custard.

The Launch in Winnipeg

Freddy's Canadian journey began with significant enthusiasm in Winnipeg, marking its inaugural spot right in the heart of the city. Residents embraced the delightful offerings, proving the demand for quality dining options. John Hall, the franchisee of Freddy's Winnipeg, noted how the line of eager customers stood testament to the brand's warm hospitality and appetizing menu, stating, "We had guests lined up for months, rain or shine!" The exhilarating demand even led to additional storage options to keep up with the crowds.

With every opening, Freddy's aims to uphold its core values centered around exceptional quality, cleanliness, and genuine hospitality at each location, promising guests a comforting dining experience.

A Structured Expansion Strategy

This expansion is not just about new locations; it’s a well-structured strategy to utilize the positive feedback received post its initial launch. Freddy's aims to replicate the successful model established in the U.S., which boasts over 580 locations and nearly $1 billion in sales, making it a strong player in the fast-casual segment.

The company announced that they are looking for qualified multi-unit franchise partners to help bring the Freddy's experience closer to Canadian customers. New franchise opportunities will focus on metropolitan and suburban areas with a keen outlook on cities like Ottawa, Toronto, Vancouver, and Victoria. Individuals interested in becoming part of this growing brand can reach out through Freddy's franchising website.

Drawing from U.S. Success

Freddy's growth is deeply rooted in its performance in the U.S. market. Having consistently provided delicious food and an enjoyable customer experience, the brand has garnered national recognition. Most recently, Freddy's was ranked as No. 23 on Fast Casual's Top 100 Movers & Shakers and has been named No. 36 on Yelp's 50 Most Loved Brands. This solid reputation sets a promising foundation for its Canadian expansion.

The recent acquisition by investment firm Rhône paves the way for Freddy's to enhance its operational capabilities further and explores international markets. This provides a boost not just to leverage existing popularity but to ensure each restaurant reflects the culture and dining preferences of Canadians while adhering to the brand's high standards.

In summary, Freddy's positive trajectory in Canada illustrates the increasing appetite for quality dining options. With its unique culinary offerings and focus on customer satisfaction, the brand is poised to become a household name across Canada in the near future. If you're a fan of delectable steakburgers and frozen custard, keep an eye out for Freddy’s new locations coming soon to a city near you!