#HOTWORX #Infrared Fitness #Dubai Studio

HOTWORX® Expands its Global Reach with New Studio in Dubai

HOTWORX®, the trailblazer in 24-hour infrared fitness studios, is off to an ambitious start in 2025 by launching its first studio in Dubai, UAE. This move signifies the brand's intent to bolster its global presence, following the success of existing locations in Ireland and Saudi Arabia. With an increasing global demand for innovative wellness solutions, this new studio captures the essence of fitness and technology, positioned within one of the most competitive fitness markets worldwide.

Stephen Smith, the founder and CEO of HOTWORX, expressed excitement about expanding into Dubai: “The opening of our Dubai studio represents a major step in our mission to make HOTWORX accessible around the world. We’re excited to bring our innovative approach to fitness to a market that values both health and technology.” This endeavor adds to HOTWORX's commitment to global growth, with future plans to introduce a location in Canada this year and expand further into Mexico by the end of 2025.

Celebrating Eight Years in Oxford

In addition to its international expansion, HOTWORX is also marking a significant milestone at its original studio in Oxford, Mississippi, commemorating eight years of service. Since its doors opened in 2017, the Oxford location has been a vital part of the local community. The introduction of HOTWORX's distinctive “3D Training” methodology has transformed the fitness regimen of thousands in the area.

“Oxford is where it all began,” Smith emphasized. “Celebrating eight years here isn’t just a milestone; it’s a reminder of our roots and the community that helped shape our mission. As we expand around the world, we carry that same spirit of innovation, grit, and member dedication into every new studio.”

Innovative Technology and Equipment Launch

HOTWORX is not just expanding its geographical reach but also leading the forefront of fitness technology. In the first quarter of 2025, the brand launched its innovative “Scan & Go” feature, which allows members to conveniently purchase retail items through the HOTWORX Burn Off app. This advancement caters to the modern fitness seeker who values efficiency and accessibility, ensuring members can easily acquire HOTWORX-branded gear and wellness products at their convenience.

On the fitness technology side, HOTWORX is also making waves with the introduction of the