NBI Holdings and SBI Securities Launch Investment Fund for Hot Spring Ryokan

In an exciting venture, NBI Holdings has announced the start of an investment fund aimed at the luxurious hot spring ryokan, Atami Sanga, located in Atami, Shizuoka Prefecture. The fund, called NBI Atami Investment LLC, aims to enhance the value and investment potential of this high-end ryokan.

NBI Holdings, headquartered in Minato, Tokyo, will manage the fund, with SBI Securities providing anonymous partnership investment through one of its group companies. This partnership aims to leverage each company's strengths, with NBI focusing on asset management and the expertise in hospitality and real estate, while SBI brings extensive capital networks and the financial clout necessary for substantial investments. The fund is supported in its financial advisory role by Showa Lease Co., Ltd., which also operates out of Tokyo.

As part of the investment strategy, significant renovations will take place at Atami Sanga, which currently features seven guest rooms. Post-renovation, the ryokan will expand its room count to eight, thus accommodating more guests and offering an enhanced luxurious experience that is expected to set a new standard for high-quality stays in Japan. The renovations will focus on adding value through design and modernization, allowing the ryokan to remain competitive in the luxury market.

Fund Overview

The NBI Atami Investment fund has an initial structure involving several key players:

- Investor: NBI Atami Investment, LLC
- Anonymous Partnership Investor: ER27 Corporation (a group company of SBI Securities)
- Financial Advisor: Showa Lease Co., Ltd.
- Lender: Yamanashi Chuo Bank and Shimizu Bank
- Asset Manager: NBI Holdings

Atami Sanga Profile

- Location: 591-102 Ajiro, Atami City, Shizuoka Prefecture
- Access: Approximately 25 minutes by car from Atami Station on the Tōkaidō Shinkansen
- Initial Room Count: 7 rooms (before renovation) / 8 rooms (after renovation)

This move comes as part of NBI Holdings’ broader strategy to boost local economies through enhanced tourism and hospitality services. With the increasing global interest in wellness tourism, luxury hot spring inns have emerged as key players in attracting visitors not only from Japan but also from abroad.

The potential for tourism-driven economic growth through improved ryokan experiences is evident, with the partnership between NBI Holdings and SBI Securities aligning perfectly to capitalize on this burgeoning market. The renovation plans showcase a forward-thinking approach making Atami Sanga a standout destination in Japan's competitive travel landscape.

About the Companies

NBI Holdings

Founded under the leadership of Takayuki Kanaya, NBI Holdings focuses on real estate investments and financial services directed towards local revitalization. With establishment in August 2024, the company aims to innovate the hospitality sector through strategic investments. Its official website is NBI Holdings.

SBI Securities

With a history dating back to 1944, SBI Securities has made a significant mark in the online securities business in Japan. Under CEO Masato Takamura, the company continues to provide innovative financial solutions, emphasizing the importance of technology in enhancing user experience in investing. More information can be found on their official website: SBI Securities.

Showa Lease Co., Ltd.

Established in 1969, Showa Lease operates in various lease sectors and has positioned itself as a valuable financial advisor in this partnership. With a strong foothold in the leasing market, the company also plays an essential role in financing ventures similar to this investment in Atami Sanga.