Barrett Distribution Centers Partners with RateFit for eCommerce Success

A Strategic Alliance: Barrett Distribution Centers and RateFit

In a significant step forward for both companies, Barrett Distribution Centers, a renowned provider of third-party logistics specializing in eCommerce fulfillment, has teamed up with athleisure brand RateFit. This partnership aims to streamline logistics processes and enhance consumer experiences for RateFit, which is part of the Rate.com family based in Chicago.

The announcement was made on July 10, 2026, emphasizing Barrett's extensive experience and operational scale, which played a crucial role in securing this partnership. Jenny Sepulveda, president of RateFit, expressed her enthusiasm, stating that Barrett's capabilities align perfectly with RateFit's long-term growth aspirations. She highlighted the importance of choosing a partner that not only understands the apparel sector but also offers the flexibility needed for future expansion.

RateFit, launched under the ethos of 'living the Rate Life', provides a collection of versatile athleisure apparel designed for today's busy lifestyle. Whether transitioning from a workout to coffee with friends or heading to the office, RateFit's offerings emphasize both performance and comfort. This strategic partnership allows Barrett to facilitate RateFit's eCommerce logistics through its state-of-the-art fulfillment center in Memphis, Tennessee.

Harrison Smith, Barrett's director of 3PL pricing and contract analytics, shared his excitement about the collaboration, noting, "It has been a pleasure working with Jenny and Mia. With their commitment to their brand and understanding of the market, I have no doubt RateFit will rise to prominence in the athleisure category. We're honored to support them in their journey."

Barrett's Memphis facility is now operationally live for RateFit, offering direct-to-consumer fulfillment and parcel shipping services. This collaboration not only supports RateFit's initial launch but also positions it to meet growing demands as they expand their market reach.

Barrett Distribution Centers has a rich history dating back to 1941, providing tailored logistics solutions across various sectors, focusing on industries like apparel, health and beauty products, and consumer packaged goods. With a customer-centric approach and recognition as one of Inc.'s fastest-growing companies for over 15 years, Barrett is well-equipped to support RateFit in its mission to innovate and redefine athleisure wear.

In summary, the partnership between Barrett Distribution Centers and RateFit marks a promising new chapter for both entities. As RateFit emerges in the athleisure market, the logistics expertise and scalability provided by Barrett will be instrumental in delivering quality experiences directly to consumers nationwide.