Dave's Hot Chicken Launches Customer Round-Up Campaign to Aid Veterans and Military Families

Supporting Veterans with Every Bite: Dave's Hot Chicken's Customer Round-Up Campaign

In a commendable initiative to support veterans and military families, Dave's Hot Chicken, part of CW Strong Restaurants, has introduced a two-week customer round-up campaign benefiting USA Cares, an organization dedicated to providing financial assistance to those who have served. This campaign runs from June 30 to July 13, 2026, across 18 selected Dave's Hot Chicken locations in California, Texas, Nevada, and Oklahoma.

During this period, patrons at participating restaurants can easily contribute to this noble cause by opting to round up their total purchase at the register. Alternatively, for a more seamless method of donation, customers can scan a QR code displayed in the restaurants which takes them directly to a page for further information and the option to donate online. The proceeds from this initiative will go directly to supporting veterans, service members, and their families who are facing financial difficulties.

Brian Cassidy, the CEO of CW Strong Restaurants, expressed pride in this partnership while emphasizing the importance of creating stability for at-risk veterans and their families. Cassidy stated, "This support lays the foundation for a secure home and helps veterans navigate and recover from crisis situations." The collaboration is aimed at creating a meaningful impact on the lives of those who have sacrificed for our nation, reinforcing the message that even small donations can lead to significant results.

Since the beginning of 2026, USA Cares has positively impacted the lives of over 700 military families, extending more than $1.4 million in financial assistance. This aid has helped keep over 430 families in their homes, illustrating how vital such support systems are for veterans adjusting to post-service life. The results from the financial assistance program are a testament to the necessity of initiatives like these, as they aim to tackle urgent needs such as eviction prevention and mortgage assistance, which in this fiscal year has already accounted for over $808,000.

Matt Castor, President and CEO of USA Cares, remarked on the significance of community engagement in supporting military families. “Rounding up a few cents may not feel like much in the moment, but across thousands of transactions at these restaurants, those small donations become real support for veterans and military families working through a hard stretch,” he noted. He extended gratitude to the CW Strong and Dave's Hot Chicken team for their unwavering commitment to this cause.

In addition to individual contributions, Dave's Hot Chicken has a rich history that ties into its community-focused ethos. Founded in 2017 by childhood friends Dave Kopushyan, Arman Oganesyan, and Tommy Rubenyan, the restaurant has seen rapid growth, opening over 1,020 franchise locations across the U.S. and other countries since venturing into the franchising business in 2019.

Their mission goes beyond serving delicious food; they aim to “blow customers’ minds,” focusing on creating an engaging dining experience and fostering a strong community connection. This round-up campaign adds another layer to their commitment, showcasing how dining experiences can be interwoven with charitable actions.

Customers wishing to support veterans and military families are encouraged to make an impact with every meal purchase by rounding up at participating Dave's Hot Chicken locations until July 13, or by visiting USA Cares online at usacares.org/daves-hot-chicken/. Each donation, no matter how small, contributes significantly to ensuring that more military families receive the assistance they need when it matters most.

Thus, as you enjoy a meal at Dave's Hot Chicken, remember: your simple choice to round up could help stabilize a veteran's life and bring hope to families facing tough times. Let's unite for a cause that truly matters, ensuring that veterans and their families get the help they deserve while savoring some delicious chicken!