#United States #Century City #Toyota Land Cruiser #Forza Horizon 6 #Westfield Century

Toyota Brings Forza Horizon 6 to Life

In a unique and exciting blend of gaming and automotive culture, Toyota is set to launch its innovative event, "Lost & Found: The Challenge," in conjunction with the release of Forza Horizon 6. Taking place at Westfield Century City on May 30 and 31, 2026, this immersive pop-up experience will introduce fans to the world of hidden treasures and classic vehicles that the franchise is famous for.

Event Overview

The two-day free event invites attendees to explore a fantastical barn designed to echo Japan's car culture and the beloved gameplay of Forza Horizon. Each visitor will have the chance to look for hidden gems as they navigate through the barn, filled with clues connected to the iconic Toyota Land Cruiser, which is prominently featured in the game's imagery.

From 10 a.m. to 8 p.m. on Saturday and from 11 a.m. to 7 p.m. on Sunday, adventurers will have the opportunity to unveil secrets that pay homage to both the vehicles and the rich heritage of Toyota. A Toyota Land Cruiser, which graces the cover of the game, will be a central highlight of the setup, embodying the innovation and adventurous spirit of the brand.

An Interactive Experience

Diving deeper into the experience, attendees are encouraged to adopt the role of a treasure seeker, peeking through hidden openings and cracks in the barn to discover clues that reflect the challenges of the game. This hands-on adventure not only tests players' puzzle-solving capabilities but also celebrates the lore surrounding the Land Cruiser. Upon completion, guests will be rewarded with collectible prizes and entry into sweepstakes for custom-branded Xbox Series X consoles and digital versions of Forza Horizon 6.

Owen Peacock, General Manager of Vehicle Marketing Communities at Toyota Motor North America, expressed excitement about the event, highlighting the company's long-standing connection to adventure and exploration. He stated, "Toyota trucks have always been driven by a spirit of adventure, exploration, and innovation, and this experience brings those values to life in a way that connects authentically with gaming and car culture communities."

Family-Friendly Fun

The event is designed to cater to all ages, making it suitable for the whole family. Alongside the barn experience, two racing simulators will be available, allowing attendees to try out Forza Horizon 6 firsthand in a controlled setting, rated E for Everyone. The event also promises hidden Easter eggs, exclusive merchandise giveaways, and more, ensuring that every visit will be memorable.

As the automotive industry continues to innovate and merge with digital technologies, Toyota’s activation at Westfield Century City sets a new benchmark for how brands can create engaging experiences by blending real-world interaction with beloved gaming franchises. This landmark event not only brings gaming and car culture together but also reflects Toyota’s commitment to connecting with its audience in creative and meaningful ways.

About Toyota

For nearly 70 years, Toyota has been an influential part of North America's cultural landscape. With over 1,800 dealerships and a workforce of around 64,000, their focus on sustainable mobility and next-generation automotive technology is unyielding. In 2025, the company began assembling automotive batteries for electrified vehicles in North Carolina, solidifying its commitment to future technologies.

To stay updated on the event and discover more about Toyota’s initiatives, feel free to visit their official newsroom at ToyotaNewsroom.com.