BC.GAME Partners with Abu Dhabi T10 and Deccan Gladiators for a New Era in Cricket Sponsorship

BC.GAME Goes Double-Track in Cricket Sponsorship

In the realm of modern sports sponsorship, BC.GAME has taken a bold step by adopting a unique "double-track" approach in its partnership with the 2025 Abu Dhabi T10 League and the Deccan Gladiators. This innovative strategy not only enhances brand visibility at the league level but also immerses BC.GAME deeply into the narrative of one of its partnered teams, the Deccan Gladiators.

The Abu Dhabi T10 League, known for its exhilarating fast-paced cricket format, took place from November 18 to 30, 2025, at the prestigious Zayed Cricket Stadium. This year, fans witnessed the UAE Bulls clinch the championship title, capping off two weeks intense cricket action that kept viewers captivated.

Bridging Esports and Traditional Cricket

As an official partner of the 2025 season, BC.GAME has added a digital dimension to the Abu Dhabi T10 League. Their presence was felt through extensive broadcast placements, digital advertising campaigns, and physical visibility within the stadium. A notable highlight of this partnership was the array of esports-inspired initiatives aimed at connecting with younger audiences who primarily engage online. Through this approach, BC.GAME is not just advertising but is actively working to deepen fan engagement during match days.

This collaboration fosters a dynamic synergy between traditional sports and digital entertainment within the vibrant ecosystem of the Abu Dhabi T10 League, attracting tech-savvy fans and making cricket more accessible to a contemporary audience.

The Deccan Gladiators Partnership

Alongside their league-wide visibility, BC.GAME established a partnership specifically with the Deccan Gladiators, the three-time champions of the league. This partnership included the launch of a new team kit adorned with BC.GAME’s branding, which signifies more than just logo placement; it's an integration of the brand into the very fabric of the team's identity. With this partnership, BC.GAME endeavors to transcend traditional sponsorship, creating unique behind-the-scenes content and establishing communities that enrich the digital experience for fans.

This refined approach—leveraging both extensive league visibility and deep team engagement—ensures that BC.GAME's influence permeates the entire T10 experience, from on-field highlights to the captivating stories that unfold off the pitch.

Targeting Digital-Native Audiences

The concept of T10 cricket naturally complements real-time content and interactive fan engagement. This season has reiterated that the intense, rapid-fire nature of T10 cricket aligns seamlessly with the demands of today’s sports entertainment landscape, driven significantly by digital. A spokesperson from the Abu Dhabi T10 League noted that Season 9 marked a significant leap in global outreach, aiming to provide fans with an unparalleled experience through advancements in technology and innovative content.

As the UAE Bulls took home the trophy at the conclusion of the tournament, it became evident that the most significant victories in modern sports often stem from the strength of their partnerships. BC.GAME is at the forefront, pushing the envelope on how brand integration can evolve and enhance the spectator experience in cricket and beyond.

Conclusion

With its innovative approach to sports sponsorship, BC.GAME is not only changing the way brands interact with sports but is also enhancing the overall experience for fans. By blending traditional sports with the dynamism of esports, BC.GAME is on a mission to create a new blueprint for engagement in the sports industry—one that prioritizes the needs and preferences of a digitally connected fan base.