How AIDIS Transformed User Engagement in Last Cloudia with ThinkingEngine Integration

Transforming User Engagement in 'Last Cloudia' with ThinkingEngine

In a remarkable shift in how data is handled within the gaming sector, AIDIS has announced the integration of its RPG 'Last Cloudia' with the sophisticated data processing tool, ThinkingEngine. This cutting-edge technology has drastically reduced the time required for data acquisition and analysis, enabling decisions to be made in a fraction of the time previously necessary.

What used to take hours for data analysis can now be performed in about ten minutes. This significant improvement has resulted in faster hypothesis testing on operational sites and a higher turnover rate for strategy enhancements. As a direct outcome, AIDIS has observed a substantial increase in the game's monetization rates, particularly among new users. Takumi Takeuchi, the producer of 'Last Cloudia', and Yosuke Arakawa, the head of the marketing department, are among key figures sharing insights on this transformation.

This release marks just the beginning of what AIDIS aims to achieve through the integration of ThinkingEngine. Both a producer's perspective and a unique marketer's interview— shedding light on practical applications and decision-making changes—are available on the official ThinkingData website. The insights encapsulated in these interviews delve into critical questions: How was improvement possible? What changes occurred, and how did the operational staff adapt?

Resolving KPI Fragmentation

Before the implementation of ThinkingEngine, AIDIS faced a significant challenge: KPIs were dispersed across multiple platforms, including internal spreadsheets, BI tools like Redash, and proprietary management tools. This fragmentation led to a bottleneck, creating an environment where monitoring data was cumbersome and often required tedious manual adjustments. Absence of dedicated data analysts meant that data analysis tended to rely heavily on specific team members or engineers, which frequently delayed operational decisions amid waiting times for data extraction requests.

The solution provided by ThinkingEngine is transformative. For producers, it empowers operational teams to become self-sufficient, allowing them to quickly access needed KPIs without extensive technical knowledge. Marketers benefit from an integrated view that connects advertising data with in-game user behavior. This coherence not only enhances efficiency but also accelerates the PDCA (Plan-Do-Check-Act) cycle.

Direct Responses from Key Players

Takeuchi emphasized, "The ability for non-engineers to quickly access KPIs changes the frequency of our PDCA cycles." He asserts that for those seeking to reduce analysis workloads and improve operations, ThinkingEngine serves as a compelling solution.

Arakawa added, "With the ability to analyze how users from Google Ads interact with different game features—with just a few clicks on our management interface—we've eliminated enormous manual workloads. This has significantly expedited the cycle from analysis to strategic planning."

The collaborative harmony achieved through ThinkingEngine enables both producers and marketers to operate with shared metrics, visualizations, and speed.

Producers can swiftly confirm the basis for their improvement decisions, while marketers can conduct seamless analyses between advertising influx and in-game behavior, leading to more informed strategies.

Additional Opportunities for Insight

While the current release provides significant insights into AIDIS's use of ThinkingEngine, further details on the implications of this integration—including alternative utilization scenarios and the impact on operational workflows—can be explored on the official site.

AIDIS invites fellow organizations pondering similar transformations: Can you replicate this in your company? What areas of your operation are ripe for change?

About ThinkingEngine

"Data speaks, users move" is the guiding principle behind ThinkingEngine, the advanced data analytics and operational tool that has supported over 1,500 companies and 8,000 titles globally, particularly within the gaming industry. Designed for seamless integration of data collection, analysis, and execution strategies, it allows real-time visualization and decision-making, fostering rapid responses from operational teams to upper management.

Beyond providing a solid product, ThinkingEngine's strength lies in its team of data experts with over a decade of experience, offering comprehensive support throughout the entire data utilization process, from setup to ongoing operational refinement.

About ThinkingData Co., Ltd.

Founded in 2015, ThinkingData specializes in data solutions with a strong focus on the gaming industry. With offices in Shanghai, Singapore, Tokyo, Seoul, and San Francisco, they boast top-tier achievements in data analysis support. Their flagship product, ThinkingEngine, democratizes data access, making it usable for decision-making and action across all team members, regardless of their technical background.

For inquiries: [email protected]
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Website: ThinkingData