Innovative Tech-Powered Toys by Qubs Debuted at New York Toy Fair 2026

Qubs Unveils New Range of Toys at Toy Fair 2026



At the New York Toy Fair® 2026, Qubs proudly made its debut, showcasing an exciting variety of tech-driven, screen-free toys designed to offer enriching play experiences for children. Among the highlights of their exhibition were innovative enhancements to the Qubitunes game series and the introduction of a captivating new product line named RasKars.

The company’s offerings emphasized creativity and learning through play, featuring a total of 20 new games in the Qubitunes series, such as Soundscapes, Jurassic Sounds, and Lost Birds, each catering to different age groups and interests. These games are crafted to encourage imaginative play, drawing children into vivid audio adventures without the distraction of screens. The playful world of Qubitunes is divided into six categories: Playground, Stories, Gaming, Learning, Creator, and Music, ensuring that every child finds something engaging.

In addition, established favorites such as Sounds of the Farm, Little Maestro, and Bernard's Kitchen received expansion packs that introduce fresh elements and gameplay mechanics. This aspect highlights Qubs' commitment to evolving its products, allowing them to grow alongside children.

One particularly notable introduction is RasKars, derived from the company’s acclaimed Cody Block STEM toy. This line features wooden cars that utilize proprietary RFID technology to autonomously navigate their environments, interact with surrounding structures, and perform various actions—sparking curiosity and hands-on learning. Each car, such as Gus the commuter and Nova the recycling truck, presents children with a playful exploration of transportation and the importance of different community roles. Yusuf Beyaz, the CEO of Qubs, expressed enthusiasm about their participation at the Toy Fair, stating, “We’re thrilled to showcase our tech-powered, screen-free toys, providing kids with enriching experiences that foster self-confidence and essential life skills.”

Scheduled for a pre-release in April 2026, Qubs' new additions include games that allow family play, offering opportunities for bonding as children learn, create music, embark on adventures, or engage in quizzes. This emphasis on family time is essential as it fulfills social development alongside cognitive growth. For example, the MC Mutts game invites players to mix different music genres, while Qubi Quiz allows for testing knowledge on animals and sports in an entertaining manner.

The anticipated games, set for widespread availability on platforms like Amazon and Target.com, aim to create a vibrant, interactive play environment that merges learning with fun. Qubs utilizes FSC-sourced wood and recyclable packaging, underlining their commitment to sustainability as they engage kids in meaningful play that reflects the real world.

Looking ahead, RasKars aims to expand children’s play with its imaginative accessories. The cityscape is set to feature items such as a Car Wash, Drawbridge, and Traffic Light, which enhance role-playing experiences. These thoughtful creations amplify the charm of screen-free engagement, reinforcing Qubs' pioneering stance in the toy industry.

For those wishing to learn more about Qubs' product lines, they are encouraged to connect through social media channels or visit their primary website, which details their sustainable ethos and product innovation strategies.

At Toy Fair 2026, Qubs not only unveiled exciting new offerings but also signaled a bright future for play that bridges technology with creativity, ensuring children have access to enriching experiences in a world increasingly defined by screens. As they move forward, Qubs stands firm on empowering the next generation of innovators through the simple joy and creativity found in play.

Topics Consumer Products & Retail)

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