#United States #Los Angeles #AgTech #Terminus Capital #PickTrace

Terminus Capital Partners Invests in PickTrace

On October 13, 2026, Terminus Capital Partners (TCP) announced a significant investment in PickTrace, a leader in agricultural technology focused on workforce management, labor compliance, and operational solutions for the specialty agriculture sector. This strategic partnership aims to expedite product innovation, broaden PickTrace's platform capabilities, penetrate new markets, and advance its vision of becoming the quintessential operating system for specialty agriculture.

Partnership Highlights

TCP, a private equity firm known for its focus on B2B technology investments, has recognized PickTrace's substantial role in the AgTech space. With an established leadership position, PickTrace is praised for its unique approach in labor compliance and productivity solutions tailored for agricultural businesses. Alex Western, the Founder and Managing Director at TCP, emphasized, "PickTrace is a critical technology vendor because it collects proprietary labor data, serves as the system of record for onboarding paperwork and wage data, and supports payroll, compliance, and farm management for its clients."

Damon Valenzona, CEO of PickTrace, expressed his enthusiasm about the collaboration, stating, "This partnership marks an exciting next chapter for PickTrace and the customers we serve. With TCP as our partner, we can accelerate our success by investing deeply in our team, platform, and customer service."

PickTrace's Roots in Agriculture

PickTrace was founded by brothers Austin and Harrison Steed, who grew up in Southern California's agricultural landscape, working on their family farm. Their firsthand experiences with operational challenges inspired the development of technology solutions designed to ease those difficulties. The company has consistently focused on delivering superior technology and customer service to agricultural operations, driven by a deep understanding of the industry's requirements.

Over the years, PickTrace has broadened its offerings beyond workforce management. The platform now encompasses everything from workforce onboarding and productivity management to payroll, compliance workflows, field operations, logistics, quality control, and a host of other critical operational processes. By integrating these workflows and data systems, PickTrace empowers agricultural operators to minimize manual procedures, enhance visibility, and translate real-time information into actionable insights.

Complex Challenges in Agriculture

Agricultural enterprises are traditionally faced with a complex operational environment. These businesses often manage extensive, seasonal workforces across various crops and fields, all while navigating fluctuating compliance requirements and pressures to enhance productivity. PickTrace's unique combination of industry knowledge, tailored technology solutions, comprehensive implementation support, and a high-touch customer success approach directly addresses the challenges that growers encounter daily.

With this new investment from TCP, PickTrace is poised to not only sustain its growth trajectory but also extend its influence within the fragmented AgTech sector. The partnership will enhance PickTrace's strategic and operational capabilities as it works toward its long-term vision for innovation in agricultural technology.

Advisory Support

TCP received financial advisory services from Moelis, while legal assistance was provided by JonesSpross. PickTrace, on the other hand, engaged the Software Equity Group (SEG) as its exclusive financial advisor and enlisted Holland & Knight for legal support during the transaction.

For more information about PickTrace and its revolutionary solutions, or to learn more about Terminus Capital Partners, visit PickTrace and Terminus Capital Partners.