Raymond Zilberberg Named Vice President of Production Services at PRA Leaders in Event Management

PRA Appoints Raymond Zilberberg as Vice President, Production Services

In a significant move to elevate its production capabilities, PRA, a prominent name in business events and destination management, has announced the recent appointment of Raymond Zilberberg as Vice President of Production Services. Zilberberg, a seasoned industry veteran, brings over two decades of rich experience in live event management, theatrical production, and experiential marketing to his new role. This leadership change is aimed at fostering the growth and operational excellence of PRA’s expansive production services.

A Visionary Leader with Extensive Experience

Zilberberg joins PRA with an impressive track record of creating memorable experiences that leave lasting impacts on audiences and drive client engagement. His previous roles at renowned companies such as toddstreet and Invision saw him spearheading creative production for significant events, including large-scale conferences and product launches. Notably, he has collaborated with major brands like Samsung, Oracle, and Gartner, solidifying his reputation for transforming visionary ideas into successful events.

"I thrive in roles that allow me to create a profound impact on both the business and the people behind it," Zilberberg stated. "Joining PRA excites me as I step into the role of leading the Production Services team. Together, we will elevate our production capabilities through enhanced collaboration, process improvement, and culture development."

Commitment to Client Experience and Team Growth

In his position, Zilberberg will spearhead the global Production Services team at PRA. His responsibilities will include formulating innovative business strategies and overseeing team growth while enhancing the company’s production and entertainment offerings. He is dedicated to collaborating with PRA’s centralized Creative and Operations teams, as well as the Global Sales and Strategic Account teams, to provide groundbreaking production solutions that strengthen client relationships.

Sharon Crichton, Chief Operations Officer at PRA, expressed her enthusiasm about Zilberberg's appointment, stating, "Ray brings a unique blend of creative vision and production expertise that will be instrumental in evolving our production services and enhancing client experiences. His talent for building high-performing teams and developing efficient processes is invaluable as we strive for excellence in our production initiatives."

Expanding Entertainment Capabilities

PRA’s Production Services offers a comprehensive portfolio of event solutions, ranging from live, virtual, and hybrid events to creative and technical production management. The recent expansion of its entertainment capabilities allows clients to access world-class entertainers and speakers seamlessly, enhancing the overall experience.

PRA aims to provide clients with an integrated talent acquisition and production solution, simplifying processes from talent sourcing to onsite execution. Zilberberg's expertise in production strategy and team development will be crucial as the company continues to strengthen its global presence and create unforgettable client experiences.

With a solid reputation built over 45 years, PRA is trusted by numerous blue-chip organizations across major U.S. destinations and beyond. As Zilberberg takes on this vital role, he is poised to usher in a new era at PRA, one characterized by growth, innovation, and exceptional service delivery.

For more information on PRA Production Services, visit PRA. Industry associates can connect with Zilberberg on LinkedIn or reach him via email at [email protected].