#Japan #Tokyo #Amana #Agentic Commerce #NRF 2026

Webinar Announcement: NRF 2026 Latest Report

On March 5, 2026, Amana Corporation, renowned for its creative communication transformations, will host a webinar entitled "NRF 2026 Latest Report: The Rise of Agentic Commerce and the Humanization Brands Must Regain." This webinar promises to delve into the significant findings from the world's largest retail exhibition, NRF 2026: Retail's Big Show, held in January in New York City.

Featuring insights from Riku Akimoto, the Country Manager of Stylus Japan, participants will gain a deeper understanding of emerging trends that surfaced at the event. This year’s focus highlights the explosive growth of agentic commerce, where AI transcends its role as a mere tool to become an autonomous purchasing agent. It also addresses the critical reassessment of "humanity" that comes as a response to this transformation.

In this new era where AI stands as a co-purchaser, brands face the challenge of adapting from traditional SEO tactics to a more evolved strategy known as GEO (Generative AI Engine Optimization). The webinar will explore how companies can attract consumers who are fatigued by algorithms, emphasizing the significance of fan culture and the invaluable insights that come from live staff interactions.

Who Should Attend?

This webinar is highly recommended for:

• - Marketing professionals in retail and manufacturing sectors
• - New business development teams
• - Anyone eager to keep up with the latest trends in commerce

Event Details

• - Date: March 5, 2026 (Thursday)
• - Time: 12:00 PM - 12:50 PM
• - Capacity: 200 participants
• - Registration Fee: Free
• - Register here: Webinar Registration
• - Contact for inquiries:

Phone: 03-3740-4011
Email: [email protected]

About Amana Corporation

Founded in 1979, Amana began as a production company for advertising photography and has since expanded into one of the largest creative production companies in Japan, specializing in steel, video, CG, and other visual productions. Today, Amana leverages its extensive creative resources and knowledge gained from over 10,000 annual projects to facilitate transformational communication for clients, ensuring their value is effectively conveyed and mobilizing audiences. Additionally, Amana supports digital transformation (DX) initiatives and communication strategies through its proprietary solutions, working alongside clients to enhance their brand value.

Company Overview

• - CEO: Go Akira Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
• - Founded: April 1979
• - Capital: 100 million yen
• - Employees: 520 (as of January 1, 2026)
• - Business Activities: Involves strategic planning in visual communication, brand design & activation, content marketing, production & editing, promotions, among others.
• - Website: Amana Website