#Japan #Tokyo #Sony Store #INZONE #Secretlab

Sony Store Ginza's New Haven for Gamers: 'ZONE: 0'

On August 20, 2025, the Sony Store in Ginza will reopen with a revamped gaming section designed to fulfill the dreams of PC gamers. Named 'ZONE: 0', this lounge aims to be a premier destination where gaming lovers can gather and connect in an optimal play environment.

The dedicated gaming area features nine immersive set-ups equipped with Sony's INZONE™ monitors and headsets, alongside high-performance gaming PCs and chairs. Visitors can enjoy watching matches on a large screen wall, showcasing the dynamic action of competitive gaming. Additionally, uniforms from popular esports teams sponsored by INZONE will be on display, drawing attention to the thriving esports culture.

Collaborations with Global Gaming Brands

To realize the vision of an unparalleled gaming space, Sony Marketing has partnered with renowned brands like Secretlab and Third Wave. From August 20, 2025, guests can experience Secretlab’s high-quality ergonomic gaming chairs and Third Wave’s 'GALLERIA' series gaming PCs, well-known for their performance and reliability in gaming and creative endeavors.

Secretlab is a gaming furniture brand celebrated by professionals and gamers across the globe for its comfort, quality, and ergonomic design. Their award-winning chairs and desks are the choice of champion esports teams worldwide, boasting a user base of over 3 million who appreciate their sophisticated design and functionality. Visitors are invited to try out these products across five select Sony Store locations starting August 20, 2025.

On the other hand, GALLERIA series PCs are tailored for those passionate about the latest PC games and creative work. Designed to provide stable performance and an exceptional user experience, GALLERIA’s commitment extends from development and manufacturing to post-sales service. Starting on August 20, 2025, customers will be able to test these powerful systems at Sony Store Ginza.

Upcoming Events: The Sony Store Cup

In addition to the lounge's grand opening, Sony Marketing has announced a series of events to engage gamers nationwide. The 'Sony Store Cup' will commence in May 2025 with a 'Street Fighter 6' tournament at the Ginza location and expand to five Sony Store venues subsequently. This event not only provides a platform for exciting competitions but also a chance to connect with top players for valuable insights.

The next tournaments are set to take place on August 30, 2025, at Sony Store Nagoya and again on September 20, 2025, at Sony Store Fukuoka Tenjin. The 'Sony Store Cup' aims to create a vibrant community space for players to enjoy and elevate their skills in an engaging environment.

A New Era for Gamers

With the opening of 'ZONE: 0' and the hosting of nationwide gaming events, Sony Marketing is dedicated to fostering a thriving community for gamers. As a physical touchpoint, the Sony Store will serve as a hub for interactions, creating an enriching atmosphere for the expansion of gaming culture in Japan. As Sony Store Ginza sets the stage for this exciting new chapter, gamers can look forward to a unique blend of high-tech experiences and community-focused events in the world of gaming.