#United States #Orlando #ICON Park #Build-A-Bear #Design Studio

Exciting New Experiences Await at Build-A-Bear's ICON Park Workshop

Build-A-Bear Workshop is set to open its largest and most innovative location at ICON Park in Orlando this coming November. This three-story Workshop promises an array of unique experiences that elevate the traditional bear-making concept into an immersive retailtainment adventure.

A New Era of Customization

At the heart of this new experience is the Build-A-Bear Design Studio. This is not just any design space; it is an appointment-only atelier where guests collaborate closely with a dedicated Design Consultant. Here, they can select from a vast collection of premium fabrics, textures, and other materials to create a completely customized furry friend. Guests can choose every detail—from the type of animal and fur color to the eye shape and paw design—making each bear an exclusive creation. The interactive digital tools available ensure that guests can visualize their design before finalizing it, enhancing the personalized aspect of the experience.

Upon completion, guests will witness a skilled seamstress bring their vision to life, culminating in a memorable unveiling that includes Build-A-Bear's signature Heart Ceremony. Each participant also receives keepsakes such as a special birth certificate and a Design Studio Cub Condo, cementing their unique experience.

Indulge Your Sweet Tooth at Build-A-Bear Bakeshop

Another exciting facet of the ICON Park location is the Build-A-Bear Bakeshop. This interactive dessert destination takes the fun of creating your own treats to a whole new level. Guests are invited to decorate their cupcakes and cookies, providing a hands-on experience that's perfect for both celebrations and spontaneous visits. This element brings additional joy to birthday parties, outings with friends, or just a delightful treat to enjoy.

Personalizing Furry Friends at 'Personalize Me'

The 'Personalize Me' station offers even more options for customization, where guests can amp up their furry friends' outfits with embroidered initials, names, or even fun numbers. With choices for patches and custom screen prints, this station ensures that every furry friend made at Build-A-Bear is distinctly unique to its new owner.

Creating Lasting Memories

Chris Hurt, CEO of Build-A-Bear Workshop, expressed excitement about the upcoming ICON Park opening, stating, “For nearly 30 years, Build-A-Bear has created memorable make-your-own experiences centered on connection, imagination, and heart. Our ICON Park Workshop represents our most ambitious experience yet, a place where families can step into the world of Build-A-Bear, share meaningful moments together, and create memories that last well beyond their visit.”

The partnership with renowned design firm Chute Gerdeman, known for transforming retail spaces into immersive experiences, further showcases the effort put into making this new location a dream destination for families and visitors alike.

Both the Design Studio and Bakeshop are just front-runners in a lineup of features that will be unveiled as the grand opening nears. ICON Park is already a prime tourist spot, and Build-A-Bear’s latest outlet is destined to attract more guests looking for a unique experience that combines fun, creativity, and nostalgia.

In summary, the Build-A-Bear Workshop at ICON Park is positioned to be more than just a store; it is a destination for families seeking to create lasting memories through personalized experiences. With the combination of design, culinary creativity, and customization, this new Workshop aligns perfectly with Build-A-Bear’s mission of adding a bit more heart to life.

For more information and to keep an eye out for additional announcements regarding the grand opening, make sure to visit buildabear.com/ICONPark.