EF Education First Partners with Tour de France for Cycling and Language Immersion Experiences

EF Education First Partners with Tour de France



EF Education First (EF), a leader in culturally immersive education, proudly announces its role as an official supplier for the prestigious Tour de France and the Tour de France Femmes avec Zwift for the years 2025 and 2026. This exciting partnership is set to offer a unique blend of education, culture, and cycling for fans and travelers alike.

For decades, the Tour de France has been a beacon of athletic excellence, captivating millions with its breathtaking routes that traverse the magnificent French countryside. As cyclists conquer the Pyrenees and the Alps, millions gather along the roads to cheer them on, with even more watching from their homes around the globe. This iconic event is not just a race; it’s a celebration of resilience, endurance, and the spirit of adventure. With EF's involvement, this celebration will extend its reach, allowing fans to deeply engage with the event and its surrounding culture.

Engaging Experiences for EF Customers



Through this partnership, EF customers will have unparalleled access to the world of competitive cycling. They will not only witness the exhilaration of the race but also have the opportunity to meet pro cyclists from EF’s racing teams, such as EF Education-EasyPost and EF Education-Oatly. Additionally, they can enroll in specialized language courses that focus on French and other languages, tailored specifically for cycling enthusiasts. Imagine learning the intricacies of the French language while surrounded by the exhilarating atmosphere of cycling enthusiasts and professional riders!

During the grand finale in Paris, EF will host a special event where guests can mingle with riders and even participate in city bike tours. Jacob Toren, CEO of EF Language Abroad, emphasizes the importance of this collaboration, stating, “For six decades, EF has been dedicated to fostering cross-cultural understanding through transformational learning experiences.” This partnership with the Tour de France is a testament to that mission, amplifying the connection between sports and education.

A Commitment to Adventure and Learning



EF World Journeys is also innovating by offering biking tours along the famous race routes through their EF Adventures brand. These tours provide a chance for travelers to experience an active adventure while learning about the rich culture and history intertwined with the race. According to Heidi Durflinger, CEO of EF World Journeys USA, “Our EF Adventures tour operator brand redefines adventure travel.” By merging cycling with education, EF aims to attract a diverse audience eager to explore the world actively.

In addition to language and cycling experiences, this partnership holds a significant promise for educational engagement. Local language campuses will allow visitors to immerse themselves fully in the culture, bridging gaps between participants and the vibrant communities they visit. A.S.O. Director of Media and Partnerships, Julien Goupil, remarks on how the synergy between EF and the Tour de France strengthens the bond between sports and education, enhancing the overall experience for spectators and participants.

About EF Education First



Founded in 1965, EF Education First is a global education company that is passionate about opening the world through education. Offering a wide range of programs including language learning, educational travel, and cultural exchange, EF has made it its mission to empower learners across the globe. With a presence in over 50 countries, EF continues to champion the benefits of immersive learning and cross-cultural understanding.

This partnership with the Tour de France solidifies EF’s dedication to integrating education with extraordinary experiences, bringing people together through the shared love of sports and language. As we look forward to 2025 and 2026, the excitement is building for a truly remarkable celebration of cycling, culture, and education.

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