#United States #Medicare #Shelton #ClearMatch #HealthPlanOne

HealthPlanOne's ClearMatch Brand Refresh: A Commitment to Seniors

On August 5, 2025, HealthPlanOne, LLC, a predominant data-driven engagement platform dedicated to serving the health and life goals of Americans aged 65 and over, unveiled a significant rebranding of its core consumer website. Previously known as ClearMatch Medicare, the website will now simply be referred to as ClearMatch. This rebranding initiative marks a new chapter for the platform, showcasing its commitment to innovation, growth, and an unwavering focus on fulfilling the needs of senior consumers in the U.S.

This transformation comes at a time when the expectations of older adults regarding digital engagement and healthcare support have evolved dramatically. Recognizing this shift, HealthPlanOne aims to enhance the user experience for seniors seeking information and assistance with Medicare coverage. The revamped ClearMatch site features an updated logo and a modern website design intended to make the process of comparing and enrolling in Medicare plans easier and more intuitive than ever before.

Emphasizing User-Focused Design

The new MyClearMatch.com has been developed to streamline the Medicare plan selection experience for users, focusing on clarity and accessibility. Key features of the updated site include:

• - Simplified Interface: Designed to help users compare various Medicare plans seamlessly, empowering them to enroll in the right plan with confidence.
• - Expanded Educational Content: The site now offers more resources written in straightforward language, eliminating the confusion often associated with Medicare terminology.
• - Enhanced Tools and Guides: New downloadable resources are available to assist users throughout the enrollment journey, making it comprehensive and hassle-free.

Despite the visual overhaul, what remains unchanged is ClearMatch's dedication to providing trustworthy support. Veterans in the field will continue to deliver guidance to millions of older adults, ensuring they have access to the information needed to choose the best coverage.

Core Values and Consumer Commitment

Evan Harris, the Chief Marketing Officer of HealthPlanOne, stressed that this rebranding effort reflects more than just a visual facelift. It symbolizes a renewed commitment to the core values that have guided the company – innovation, care, and a member-centric approach. According to Harris, the rebranding was necessitated by the company's significant growth over the past 20 years, prompting a fresh identity that aligns with its expanding capabilities and vision moving forward.

Moreover, the revamped ClearMatch platform reinforces HealthPlanOne's overarching goal to build a connected, data-driven ecosystem. This ecosystem assists both consumers and the carriers that provide healthcare products for the senior demographic. HealthPlanOne is well-equipped to manage the full lifecycle of a member’s experience, from initial education to engagement, enrollment, and retention, utilizing advanced technology and analytics.

Tom Wicker, the Chief Operating Officer, echoed this sentiment, emphasizing the importance of building personal connections through experienced agents. The company prides itself on having knowledgeable, licensed representatives who prioritize nurturing relationships over high-pressure sales tactics. This personalized assistance is vital for guiding seniors in making informed decisions about enrolling in the proper Medicare plans that cater to their unique needs.

A Comprehensive Marketing Campaign

As part of the ClearMatch rebranding initiative, HealthPlanOne is launching a strategic 360-degree marketing campaign in anticipation of the upcoming Annual Enrollment Period, which runs from October 15 to December 7, 2025. The campaign will highlight the new offerings and drive awareness of the updated website across various platforms.

HealthPlanOne has empowered over 4.2 million Medicare-eligible individuals since its inception, creating a lasting impact within the senior community. By leveraging its innovative technology and in-depth analytical insights, the company aims to continue that momentum and further enhance the quality of care and service provided to older adults.

To explore the new ClearMatch experience and gain insights into available Medicare options, visit MyClearMatch.com. Stay updated with the brand’s offerings by following @MyClearMatch on social media platforms.

Conclusion

In conclusion, the rebranding of ClearMatch by HealthPlanOne is a pivotal development that underscores its mission to adapt to the evolving needs of its senior clientele. This fresh identity not only reflects the company’s growth trajectory but reinforces its unwavering commitment to improving the quality of Medicare guidance and support available to those aged 65 and older. With user-friendly tools and ongoing educational resources, ClearMatch is poised to lead in its commitment to serving the 65+ population with excellence and compassion.