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The 138th Canton Fair: A Leap Towards Innovation and Sustainability

On October 15, 2025, the 138th China Import and Export Fair, popularly known as the Canton Fair, commenced in Guangzhou, marking a pivotal moment in international trade. With over 240,000 buyers from 218 markets pre-registered ahead of the event, the fair has recorded a remarkable increase of 10% in attendance compared to the previous session. Notably, significant growth has been observed in the number of buyers from the European Union, the United States, and countries involved in the Belt and Road Initiative.

A Hub for Innovation

At the heart of this year's fair lies a commitment to innovation. Boasting over 32,000 exhibitors, including about 3,600 first-time participants, the Canton Fair aims to invigorate the global market with a fresh blend of ideas and diversity. Over 600 new collection events are set to be launched, showcasing products where 63% integrate new technologies and 48% feature functional improvements. This focus on innovative solutions highlights the fair's aim to equip businesses with tangible opportunities for growth.

Intelligent Healthcare Solutions

In a notable development, the fair introduces a dedicated zone for smart healthcare during the third phase from October 31 to November 4. This initiative is designed to stimulate new growth engines for foreign trade and enhance international collaboration, particularly in healthcare supply chains. Attendees can expect groundbreaking innovations from 47 leading companies, featuring medical robots, smart diagnostic systems, and other advanced solutions that showcase the rapid advancements in the global digital healthcare market.

Enhanced Buyer Experience

The Canton Fair is also redefining the buyer experience through intelligent technology. This edition presents updated navigation services, introducing smart tools such as booth navigation, complex guiding systems, the ASK ME AI assistant, and smart orientation kiosks. These innovations streamline the navigation process across the venue, enabling buyers to explore more effectively, thus enhancing their overall sourcing experience.

Committing to Sustainability

Sustainability takes center stage at the 138th Canton Fair, with over one million green and low-carbon products on display. A pilot project introducing modular stand construction is underway, aimed at reducing installation time and costs while minimizing environmental impact through reusable components. This commitment to sustainability not only reflects the fair's awareness of global environmental challenges but also envisages a responsible approach to business practices.

A Global Bridge for Trade

By integrating innovation, intelligence, and sustainability, the 138th Canton Fair reaffirms its essential role as a vital bridge connecting China with the rest of the world through trade, technology, and shared opportunities. This year's fair not only celebrates historical achievements but paves the way for future collaborations in the ever-evolving landscape of global commerce.

To register for the event and experience the plethora of innovations, visit the official registration site: Canton Fair Registration.