Beats Launches First-Ever Charging Accessory: The Beats Cable

Beats Unveils Its First Charging Accessory: The Beats Cable

Beats, a renowned audio brand established by Dr. Dre and Jimmy Iovine in 2006, has just announced the launch of its first-ever charging accessories known as the Beats Cable. This move signifies an exciting expansion into a new product category for the brand, which has traditionally focused on headphones and speakers. The new product line includes three different types of cables: USB-C, USB-A to USB-C, and USB-C to Lightning cables. Every cable comes in four vibrant colors: Bolt Black, Surge Stone, Nitron Navy, and Rapid Red.

Pricing and Availability

The 1.5m and 20cm cable lengths are priced at ¥2,480 each (including tax), while a set including two 1.5m cables is available for ¥4,580 (including tax). Pre-orders started on April 15, 2025, with general sales commencing on April 17, 2025, at the official Apple website and other authorized retailers. Notably, the Rapid Red variant will be available as an exclusive at Apple Stores and selected Seven-Eleven locations in Japan, with the broader release scheduled for June 2025.

Durable and Functional Design

Each Beats cable is designed with durability in mind, featuring a tangle-free braided design aimed at preventing fraying. Customers will have two length options suitable for both stationary and portable use: 1.5m (approximately 4 feet 11 inches) and 20cm (roughly 7.87 inches). These cables support a wide range of devices beyond just Apple and Android, proving ideal for anyone who needs reliable charging solutions.

The USB-C cable is compatible with USB-C devices across various brands, allowing charging, syncing, and audio streaming simultaneously. Users can connect compatible Beats headphones or speakers for a seamless audio experience while charging. It supports high charging up to 60 watts while enabling data transfer at USB 2.0 speeds.

The USB-A to USB-C cable caters to iPhone and iPad users, facilitating up to 15-watt fast charging and data transfer at USB 2.0 speeds. Lastly, the USB-C to Lightning cable specifically supports iOS devices equipped with a Lightning port, ensuring rapid charging and syncing capabilities.

Eye-Catching Colors

The Beats Cable line is offered in four dynamic colors:

- USB-C Cable (1.5m): Bolt Black, Surge Stone, Nitron Navy, Rapid Red
- USB-A to USB-C Cable (1.5m): Bolt Black, Surge Stone, Rapid Red
- USB-C to Lightning Cable (1.5m): Bolt Black, Surge Stone, Rapid Red
- USB-C Cable (20cm): Bolt Black only

All cables have an eco-friendly packaging made from 100% sustainably sourced wood fiber materials, reinforcing Beats' commitment to environmentally responsible practices.

The "Pill People" Campaign

To celebrate the launching of the Beats Cable, the brand has introduced a comedic campaign featuring their iconic "Pill People" characters who highlight the product features. The campaign video, voiced by popular multi-artist Mega Shinnosuke and singer-songwriter Emi Okamoto, is available on Beats' official social media platforms. According to Chris Thorne, Beats' Chief Marketing Officer, the campaign aims to breathe new life into this new product category and capture the vibrant essence of Beats' unique identity.

Conclusion

With the launch of Beats Cable, the brand is not just offering users a new charging accessory; they are also contributing to a more colorful and functional tech experience. The blending of stylish design with robust functionality positions Beats to lead in this new product category. Orders can now be placed at apple.com/jp/store, setting the stage for a bright future in Beats' accessory lineup.

For any product inquiries, customers can contact the Apple Store call center at 0120-993-993.