#United States #Washington, D.C. #Monumental Sports #ViewLift #Sports Streaming

Monumental Sports & Entertainment Collaborates with ViewLift

In an era where sports media is undergoing rapid transformation, Monumental Sports & Entertainment (MSE) has entered into a strategic partnership with ViewLift, aimed at revolutionizing broadcast and streaming services for professional sports teams in the United States. This alliance melds MSE's extensive experience in regional media with ViewLift's cutting-edge digital solutions, creating an all-encompassing platform ready to meet the evolving demands of local sports distribution.

The announcement comes at a crucial time as viewer preferences shift and the sports media landscape adapts to new challenges. Set to launch in the upcoming fall, this collaboration promises an unparalleled framework for local content distribution, empowering sports teams to enhance their connection with fans and secure their media ambitions.

MSE, a dominant player in the sports media scene, is celebrated for its innovative approach—as evidenced by its recent accolades at the 2025 Hashtag Sports Awards, where it was honored as the Sports Entertainment Company of the Year. The organization not only manages local broadcast rights for notable franchises like the Washington Capitals (NHL) and Washington Wizards (NBA), but it also operates one of the largest production teams across various leagues. MSE's flagship platform, Monumental Sports Network (MNMT), has been instrumental in advancing the local sports broadcasting experience.

On the other hand, ViewLift stands as a recognized powerhouse in live video distribution technology. Its accolades, including being named a Power Player in Sports Streaming, highlight its transformative role in the industry. By offering expert guidance on content management, dynamic monetization models, and sophisticated analytics, ViewLift aims to equip sports organizations with the tools necessary to thrive in a fragmented media landscape.

This innovative partnership seeks to provide teams with tailored solutions that accommodate varying broadcasting needs, whether that involves traditional linear television or modern direct-to-consumer (DTC) streaming models. Together, MSE and ViewLift will supply a comprehensive toolkit that focuses on several key services:

• - Strategic advisory and media consulting that aligns with evolving viewer expectations.
• - Revenue enhancement strategies, including ad sales, sponsorship, subscription services, and features designed to reduce churn.
• - Streamlined DTC and TV Everywhere (TVE) development, ensuring seamless access across web, mobile applications, and smart TVs.
• - Real-time analytics offering insights into viewership and engagement metrics.
• - A flexible monetization approach, allowing for multiple models such as AVOD, SVOD, and hybrid systems.

Additionally, the synergy aims to produce captivating game and studio programming, co-producing engaging content that resonates with local audiences. With a history of collaboration, MSE and ViewLift have made significant strides in developing MNMT's infrastructure since MSE acquired its rights back from NBC Sports Washington in 2022. Their prior joint venture, Monumental+, revolutionized the D.C. sports streaming experience, offering fans unique features like alternate camera angles and innovative live sports betting functionalities.

As the landscape of sports broadcasting and streaming continues to shift, this alliance stands as a significant step in empowering teams to shape their media destinies. Zach Leonsis, President of Media New Enterprises at MSE, emphasized, "Monumental has served as a real-world innovation lab for what's possible when linear and digital media are unified under one roof. Through this partnership with ViewLift, we aim to share our insights and strategies to help other organizations navigate the complexities of localized media distribution."

Rick Allen, CEO of ViewLift, reinforced the strengths of their collaboration, stating, "Together, we offer something truly unmatched in the industry. With our combined expertise in OTT technology and production services, we are poised to deliver transformative solutions that resonate with sports fans across every platform."

This alliance not only caters to the immediate demands of professional sports teams but also paves the way for a more engaged and connected fan experience in the future. By leveraging cutting-edge technology and innovative content strategies, MSE and ViewLift are positioned to redefine local sports media in the dynamic landscape of professional athletics.

For further information, you can visit Monumental Sports & Entertainment and ViewLift.