#USA #Tysons #Chief Revenue Officer #Custom Ink #Ryan Massimo

Custom Ink Welcomes Ryan Massimo as Chief Revenue Officer

Custom Ink, known for its leadership in online custom products and apparel, recently made headlines with the appointment of Ryan Massimo as its new Chief Revenue Officer. This strategic hire comes at a time when the company is looking to bolster its sales capabilities and continue its growth trajectory in the custom merchandise market.

Ryan Massimo brings with him over 20 years of extensive experience in transforming sales operations and leading initiatives for enterprise sales. His impressive career includes senior roles at prominent companies such as Dell, Vistaprint, and ezCater. In his new role at Custom Ink, Massimo will be responsible for overseeing the development and execution of sales strategies designed to drive revenue growth and enhance customer relationships.

A Proven Track Record in Sales Leadership

During his tenure at Dell, Massimo played a pivotal role in launching several successful business initiatives, which included the introduction of the company’s first Loyalty program. At Vistaprint, he was instrumental in the corporate sales team and contributed significantly to the company’s global transformation efforts. Most recently, at ezCater, he turned around the corporate B2B sales strategy, dramatically scaling sales from $10 million per year to over $400 million, placing the company at the forefront of workplace food solutions.

Massimo’s appointment is seen as a key move by Custom Ink’s CEO David Doctorow, who expressed confidence in Massimo's ability to foster a high-performing sales organization. With a strong focus on building teams and a passion for creating a supportive work culture, Massimo is well positioned to lead Custom Ink's revenue team towards achieving ambitious company goals.

Strategic Vision for Custom Ink

In his role, Massimo will implement data-driven sales strategies focused on optimizing customer acquisition and retention. He will collaborate closely with the product team to ensure that the services and products offered align with customer needs and sales strategies. His expertise in sales partnerships and team development is expected to enhance Custom Ink's market position and customer engagement.

With Massimo joining the senior leadership team, Custom Ink is investing in leadership talent that reflects its ambitious growth aspirations. Earlier this year, the company also welcomed Arthur Chapin as Chief Product, Design, and Technology Officer (CPDTO) and promoted Bailey Rockwell Adrian to Vice President of Power Buyers, while Ben Litvinas was appointed as Chief Data and Analytics Officer (CDAO).

Looking Towards the Future

The leadership changes at Custom Ink signal a proactive approach to navigating the competitive landscape of custom merchandise. Massimo’s experience across various industries and his success in scaling sales operations could be instrumental in driving the company’s future initiatives.

As Custom Ink continues to strive for excellence in customer service and innovative product offerings, the addition of Ryan Massimo is anticipated to bolster its sales capabilities significantly. With his wealth of experience and strategic insight, Massimo is set to play a critical role in shaping the future of Custom Ink's revenue generation strategies.

In conclusion, Custom Ink’s decision to bring on Ryan Massimo as Chief Revenue Officer reflects its commitment to enhancing sales performance and expanding its market reach. By leveraging Massimo’s sales acumen and leadership expertise, Custom Ink is poised to continue providing exceptional custom products and services that resonate with its diverse customer base.

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About Custom Ink

Custom Ink is the leading online platform for custom products and apparel, enabling organizations, groups, and businesses to create inspired designs easily. With a focus on customer service and innovative design tools, Custom Ink aims to make the process of procuring custom gear seamless and enjoyable.