#Japan #Tokyo #Dentsu Research #TechTouch #Shin-Etsu

Introduction

In a significant step towards digital transformation, TechTouch Inc. and Dentsu Research Institute have come together to integrate an AI-based Digital Adoption Platform (DAP) named TechTouch into Shin-Etsu Chemical's HR management system, known as POSITIVE. The system rollout is scheduled to begin in December 2024 for all employees at Shin-Etsu Chemical, a leading chemical company in Japan.

Background

Shin-Etsu Chemical has identified the advancement of human capital management as a crucial part of its business strategy. This initiative focuses on enhancing employee capabilities and job satisfaction to create sustainable corporate value. However, the company's HR department has faced challenges, particularly with annual tax adjustments and changes in dependent statuses, which generate a substantial workload due to inquiries and corrections that need addressing. Moreover, the complexity of the terminology used in these procedures has also overwhelmed employees, who only deal with these processes several times a year.

To tackle these challenges effectively, Shin-Etsu Chemical sought to improve the user experience of its HR system. Through collaboration with Dentsu Research Institute, which has supported the implementation and maintenance of the POSITIVE system for over 20 years, the company decided to adopt TechTouch for its no-code, user-friendly operational guidance capabilities.

Key Features and Benefits of TechTouch

1. Autonomous Business Improvement via No-Code Configuration

The incorporation of TechTouch allows the HR department to implement intuitive no-code configurations, enabling customized adaptations without reliance on the IT department. This flexibility facilitates timely updates and corrections to widely asked questions and frequent errors, initiating a self-sustaining cycle of continuous improvement. As a result, the HR team can respond swiftly to employee feedback, significantly boosting overall system satisfaction.

2. Streamlined Implementation Process with TechTouch Templates

Dentsu Research Institute provided the TechTouch Template for POSITIVE, which significantly reduced the implementation timeline to around three months from contract to release. This template includes approximately 100 standardized guides addressing common stumbling blocks encountered during year-end tax adjustments, allowing for more succinct trials and effective verification of outcomes post-implementation.

3. Positive Feedback on Efficiency Gains Post-Implementation

Surveys conducted after TechTouch's launch indicated that 75% of employees experienced reduced workload and processing time for year-end procedures, while 68% reported similar benefits for general application processes. Employees expressed improvements in confidence, stating they felt more assured in submitting their applications, with an impressive 90% rating the initiative positively.

Future Directions

Both TechTouch and Dentsu Research Institute aim to continue enhancing the functionality of the TechTouch Template for POSITIVE while also promoting data analysis and streamlining implementation processes. Their collaborative efforts will play a pivotal role in driving digital transformation initiatives within enterprises.

Conclusion

With the introduction of the AI-based Digital Adoption Platform, TechTouch is poised to revolutionize the HR processes at Shin-Etsu Chemical, effectively addressing the needs of both the HR department and employees. As businesses increasingly look to innovate and adapt to changing technologies, solutions like TechTouch are essential in bridging the gap in operational efficiency and user engagement.

For further inquiries regarding the product and services, TechTouch Inc. can be contacted via their webpage. Dentsu Research Institute also offers their resources and support for fostering technological advancement in human capital management.