NorthStar Care Community's New Campaign to Enhance End-of-Life Care Awareness Across America

NorthStar Care Community Unveils 'Life's Big Moments'



In an inspiring initiative, NorthStar Care Community has recently launched its campaign titled 'Life's Big Moments,' aimed at fostering a national dialogue about the significance of hospice and end-of-life care. The campaign emphasizes celebrating every phase of life's journey, from monumental achievements to the seemingly trivial daily moments that significantly affect our mental and emotional states.

As one in four Americans dying today is a Veteran, the campaign specifically addresses the unique needs and experiences of this demographic. The first phase of the initiative invites not only corporations and organizations but also individuals to engage and support patients battling life-limiting illnesses alongside their families. This engagement is particularly essential as many Veterans often face the end of their lives without the care and recognition they merit.

Marcie Hillary, the Executive Vice President and Chief Experience Officer of NorthStar Care Community, expressed the campaign's core philosophy: "The final months of life especially can be filled with Big Moments that create joy, laughter, comfort, and treasured memories. Life's Big Moments empowers these defining hallmarks in time. Everyone deserves access to quality care during serious illnesses and life's final chapter, including our Veterans."

The aim of the Life’s Big Moments campaign is twofold: it seeks to increase public awareness regarding end-of-life care and concurrently raise funds to better serve members of NorthStar Care Community. The need is pressing, as highlighted by Congressman Jack Bergman, the campaign's ambassador, who stated, "Veterans, who have selflessly served our nation, deserve exceptional end-of-life care that honors their sacrifices and addresses their unique physical, emotional, and spiritual needs."

Addressing the complex health challenges that many Veterans face, such as chronic illness and PTSD (Post-Traumatic Stress Disorder), NorthStar Care Community strives to provide specialized, compassionate care that meets these unique challenges head-on.

The organization aims to rectify prevalent misconceptions surrounding hospice care, creating a space for informed conversations that highlight the essential role of supportive care in making life-enhancing services more accessible to Veterans and their families.

Patrick Miller, the President and CEO of NorthStar Care Community, further emphasized this mission: "Life's Big Moments is a reminder that we should all enjoy the little things in life because one day we'll look back and realize they were the big things. Families have many services available, often at little or no cost to them—services that manage symptoms, provide emotional and spiritual counseling, and increase comfort."

This campaign represents a crucial opportunity for the community to engage with and support Veterans and all individuals requiring high-quality end-of-life care while discussing the commonly overlooked yet vital aspects of hospice services.

To encourage greater corporate and individual involvement, NorthStar Care Community is inviting those interested in advocating for Veterans to take an active role in the Life's Big Moments campaign. More details on how to join these efforts or contribute to the campaign can be found by contacting NorthStar Care Community at 800-669-9335 or visiting their official site.

In summary, the Life's Big Moments campaign not only aims at raising funds but also at transforming societal attitudes towards end-of-life care, ensuring that every person, particularly our Veterans, receives the dignity and support they deserve during those critical moments of their lives.

For more information about NorthStar Care Community and its mission, including its partnerships and initiatives, please visit the NorthStar Care Community website.

Topics Health)

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