#Paris #France #Purpose Brands #Anytime Fitness #INTERVAL Sport

Anytime Fitness Expands Its Footprint in France

In a significant move set to redefine the fitness landscape in France, Anytime Fitness, a leading global fitness franchise, has announced the acquisition of DATE Interval Sport Fitness Group. This acquisition will witness the transformation of ten Interval Sport locations into Anytime Fitness clubs, aligning with the brand's vision of healthy living and community engagement.

The Acquisition and Its Implications

On August 12, 2026, Purpose Brands, the parent company of Anytime Fitness, revealed that Anytime France S.A.S., the franchise operator in France, is spearheading this acquisition. Currently, Anytime France operates three clubs across various regions, including Île-de-France (Paris), Auvergne-Rhône-Alpes, and Provence-Alpes-Côte d'Azur. The integration of Interval Sport will enhance their ability to cater to more fitness enthusiasts in the country.

Sander van den Born, the International Director at Purpose Brands, shared the excitement surrounding this expansion. He noted that the brand had just inaugurated its 6,000th location globally and is on track to launch another 500 clubs within the year. He emphasized the growing trends in European fitness focusing on weight training and recovery, making this acquisition a logical progression for the brand's expansion.

Addressing Local Needs while Maintaining Global Standards

Benoit Hanssen and Matt Burgess, the owners of Anytime France, express enthusiasm about this acquisition, welcoming not only ten new establishments but also 23 employees and approximately 14,000 new members into the Anytime Fitness family. They stress their commitment to providing a personalized and high-quality experience for these new members, akin to what existing customers already enjoy.

Stacy Anderson, the Global President of Anytime Fitness, highlighted that this acquisition embodies the type of growth they aspire to see across Europe—deliberate and community-focused. She believes that having a solid national operator like Anytime France to spearhead expansion into new regions is pivotal to their strategy. Furthermore, adapting clubs to meet local member needs while adhering to global brand standards remains at the core of their growth philosophy.

About Anytime Fitness

Anytime Fitness is renowned as the world's largest and fastest-growing fitness brand. With projections to open 500 new clubs within 2026, the franchise boasts 5.6 million members across over 6,000 venues worldwide. What distinguishes Anytime Fitness is their commitment to personalized training and support related to fitness, nutrition, and recovery accessible through their user-friendly application. All clubs remain open 24/7 and provide members access to any Anytime Fitness location globally with just one membership fee.

The continuous commitment of Anytime Fitness aligns with Purpose Brands’ ambition to cater to health and wellness on a global scale. An impressive portfolio of brands under Purpose Brands ensures an expansive reach, with over 3.9 billion dollars in revenue generated in 40 countries on all seven continents.

Anytime Fitness remains at the forefront, helping its members pursue their fitness journeys while building healthy, vibrant communities across the globe. In response to growing demands within the fitness industry, the acquisition of Interval Sport aligns seamlessly with Anytime Fitness’s ongoing strategy of innovative growth and community engagement. With exciting times ahead, Anytime Fitness continues to set the standard in delivering impactful fitness experiences tailored to every community's needs.