#Japan #Tokyo #BASE FOOD #J-League #BASE BREAD

BASE FOOD Joins J-League All-Star DAZN Cup

BASE FOOD, a leading food tech company specializing in nutritionally complete staple foods, has announced its participation as a Silver Partner in the upcoming J-League All-Star DAZN Cup. The event is scheduled to take place on June 13, 2026, at MUFG Stadium (the National Stadium) in Tokyo. This move falls under the BASE UP SPORTS PROJECT, an initiative aimed at supporting athletes in achieving their health and performance goals.

On the day of the event, attendees can expect to see BASE FOOD advertisements and digital content displayed throughout the venue. Additionally, a special booth will offer exclusive BASE FOOD product sets, complete with original bags, as well as free giveaways of J-League All-Star collaboration merchandise. Furthermore, as part of the BASE UP Campaign, up to 160 participants will be selected through a lottery to receive collaboration goodies such as sweatshirts, T-shirts, and stickers.

The event will also feature nutritional support for all 60 clubs participating, with BASE FOOD products provided as catering options for athletes, coaches, and managers during the match day and the practice sessions held at Ajinomoto Field Nishigaoka.

Special Booth Activities

From 10:00 am to 7:00 pm (tentative), fans are invited to the special booth located near the E1 and E2 gates of the venue. There will be two main activities:

1. Product Set Giveaway: The first 5,000 attendees will receive a popular BASE FOOD product set packaged in an original drawstring bag, while supplies last. An estimated total of 10,000 bags will be available.
- Eligibility: Open to everyone.

2. J-League All-Star Collaboration Capsule: Attendees who register as friends on BASE FOOD's official LINE account will have the chance to win various exclusive merchandise through a lottery.
- Prizes include:
- MVP Award: BASE FOOD product assortment set (max 10 winners)
- Assist Award: BASE Cookies in three variants (max 120 winners)
- Goal Award: Clear bottle (white) (max 30 winners)
- Duel Award: Acrylic keychains (max 180 winners)
- Saving Award: Wet wipes (max 1,000 winners)

BASE UP Giveaway Campaign

The BASE UP Giveaway Campaign will run from June 13, 2026, to August 12, 2026, targeting both existing and new subscription members of BASE FOOD. Participants will have the chance to win:

• - RED Prize: Sweatshirts (max 10 winners)
• - BLUE Prize: T-shirts (max 50 winners)
• - GREEN Prize: Unique holographic sticker sets (max 100 winners)

Eligibility: Open to everyone. Participants may enter only once, and winners will be drawn in early October.

Nutritional Support for Athletes

BASE FOOD will provide various products including BASE BREAD, BASE YAKISOBA, and BASE RAMEN to all athletes, coaches, and managers during the event and at pre-game practices. Additionally, participants on the JTB ‘All-Star Shinkansen Tour’ will also receive BASE BREAD products, ensuring everyone enjoys healthy nourishment.

BASE UP SPORTS PROJECT: Supporting Future Athletes

Through the BASE UP SPORTS PROJECT, BASE FOOD aims to contribute to the growth of next-generation athletes in Japan by focusing on proper nutrition and dietary needs. The partnership with the J-League Future Development Program emphasizes the importance of appropriate eating habits during crucial developmental phases for young players.

This cooperation seeks to enhance the overall performance of athletes by not only providing nutritional products but also offering guidance on healthy diet practices. Through innovative food solutions and strategic partnerships, BASE FOOD aspires to establish a foundation that supports athletes' conditioning and overall well-being.

Base Food's mission is to innovate staple foods and establish health as a standard. Founded in 2016, it continues to pioneer nutritionally complete meals through products that are easy, delicious, and beneficial for everyone. With over 300 million items sold, the company remains at the forefront of promoting nutritional advancements in sports and beyond.